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A final set of results was obtained once both results confirmed each other. In this study, results show that there are several types of tourists; with each group having different preferences. For example: male Singaporean visitors to hotels tend to enjoy wine and food in addition to outdoor activities; while local visitors to Legoland are not satisfied with certain aspects, such as the price of food. International tourists, however, consider the affirmative points of Legoland. This research can be very useful for tourist associations and hotel managers in Johor Bahru.<\/p>","DOI":"10.4018\/ijabim.2014100105","type":"journal-article","created":{"date-parts":[[2015,4,9]],"date-time":"2015-04-09T13:37:48Z","timestamp":1428586668000},"page":"48-59","source":"Crossref","is-referenced-by-count":3,"title":["Knowledge Discovery for Tourism Using Data Mining and Qualitative Analysis"],"prefix":"10.4018","volume":"5","author":[{"given":"Atae Rezaei","family":"Aghdam","sequence":"first","affiliation":[{"name":"Department of Information Systems, Universiti Teknologi Malaysia, Johor Bahru, Malaysia"}],"role":[{"role":"author","vocab":"crossref"}]},{"given":"Mostafa","family":"Kamalpour","sequence":"additional","affiliation":[{"name":"Faculty of Computing, Universiti Teknologi Malaysia, Johor Bahru, Malaysia"}],"role":[{"role":"author","vocab":"crossref"}]},{"given":"Alex Tze Hiang","family":"Sim","sequence":"additional","affiliation":[{"name":"Department of Information System, Universiti Teknologi Malaysia, Johor Bahru, Malaysia"}],"role":[{"role":"author","vocab":"crossref"}]}],"member":"2432","reference":[{"key":"ijabim.2014100105-0","unstructured":"Agrawal, R. 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