{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,5,14]],"date-time":"2025-05-14T12:01:11Z","timestamp":1747224071385,"version":"3.40.5"},"reference-count":14,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017,4]]},"abstract":"<jats:p>Perception and preference factor plays an important role and help the investor to understand and make the meaningful investment decisions. These two factors are highly influenced by demographic differences of an investor. The present study aims to examine the perception and preference factors influencing the investment behavior of an investor based on various demographics differences. Survey method of primary data collection techniques was adopted to collect responses of 750 respondents from Eastern India particularly (state capital or satellite towns having the population of 10,00,000) Bihar, Jharkhand, Odisha, West Bengal, Sikkim and Assam. Results of the present study suggest that significant demographics differences occur in investment perceptions and preferences towards tax saving mutual fund investments among the investors.<\/jats:p>","DOI":"10.4018\/ijabim.2017040103","type":"journal-article","created":{"date-parts":[[2017,3,20]],"date-time":"2017-03-20T15:01:44Z","timestamp":1490022104000},"page":"35-45","source":"Crossref","is-referenced-by-count":1,"title":["Small Active Investors' Perceptions and Preferences Towards Tax Saving Mutual Fund Schemes in Eastern India"],"prefix":"10.4018","volume":"8","author":[{"given":"Jitendra","family":"Kumar","sequence":"first","affiliation":[{"name":"Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Anindita","family":"Adhikary","sequence":"additional","affiliation":[{"name":"Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0491-5008","authenticated-orcid":true,"given":"Ajeya","family":"Jha","sequence":"additional","affiliation":[{"name":"Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"issue":"12","key":"IJABIM.2017040103-0","first-page":"18","article-title":"A Study on Investor\u2019s Perception towards Equity\/ Tax Saving Mutual Funds.","volume":"II","author":"C.Bhuvaneswari","year":"2014","journal-title":"CARE Journal of Applied Research"},{"issue":"2","key":"IJABIM.2017040103-1","first-page":"321","article-title":"Marketing Strategies of Mutual Funds \u2013 Current Practices and Future Directions","volume":"57","author":"M. V.Jambodekar","year":"1996","journal-title":"The Journal of Risk and Insurance"},{"journal-title":"Customer Orientation in Designing Mutual Fund Products. An analytical Approach to Indian Market Preferences.","year":"2001","author":"T. K.Panda","key":"IJABIM.2017040103-2"},{"issue":"2","key":"IJABIM.2017040103-3","first-page":"63","article-title":"A study of fund selection behavior of individual investors towards mutual funds: with reference to Mumbai City.","volume":"3","author":"K.Ranganathan","year":"2006","journal-title":"The ICFAI Journal of Behavioral Finance"},{"issue":"1","key":"IJABIM.2017040103-4","first-page":"51","article-title":"Perceptual study of investors towards Mutual Funds - A study in Indian Context.","volume":"2","author":"N.Rao","year":"2010","journal-title":"Invertis Journal of Management"},{"key":"IJABIM.2017040103-5","doi-asserted-by":"publisher","DOI":"10.9790\/487X-0664855"},{"issue":"1","key":"IJABIM.2017040103-6","first-page":"14","article-title":"Investors\u2019 Awareness and Perception about Mutual Funds","volume":"1","author":"S.Saini","year":"2011","journal-title":"International Journal of Multidisciplinary Research"},{"issue":"2","key":"IJABIM.2017040103-7","first-page":"115","article-title":"Investors\u2019 Perception and Attitude towards Mutual Fund as an Investment Option","volume":"4","author":"P.Sharma","year":"2015","journal-title":"Journal of Business Management & Social Sciences Research"},{"issue":"2","key":"IJABIM.2017040103-8","first-page":"61","article-title":"A Study on Investors\u2019 Attitude towards Mutual Funds as an Investment Option.","volume":"2","author":"B. K.Singh","year":"2012","journal-title":"International Journal of Research in Management"},{"issue":"4","key":"IJABIM.2017040103-9","first-page":"1673","article-title":"An Empirical Analysis of Perceptions of Investors towards Mutual Funds.","volume":"XVIII","author":"J.Singh","year":"2004","journal-title":"Finance India"},{"issue":"3","key":"IJABIM.2017040103-10","first-page":"8","article-title":"Mutual Fund Investors\u2019 Perceptions and Preferences \u2013 A Survey.","volume":"55","author":"Y.P.Singh","year":"2002","journal-title":"The Indian Journal of Commerce"},{"key":"IJABIM.2017040103-11","unstructured":"Sundar, S. P. V. (1998). Growth Prospects of Mutual Funds and Investor Perception with Special Reference to Kothari Pioneer Mutual Fund, Project Report, Sri Srinivas Vidya Parishad, Andhra University, Visakhapatnam."},{"key":"IJABIM.2017040103-12","doi-asserted-by":"publisher","DOI":"10.5539\/ijbm.v4n5p106"},{"issue":"3","key":"IJABIM.2017040103-13","first-page":"50","article-title":"Bargain Hunting or Star Gazing? Investors' Preferences for Stock Mutual Funds","volume":"76","author":"R. T.Wilcox","year":"2003","journal-title":"The Journal of Business"}],"container-title":["International Journal of Asian Business and Information Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=179915","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T06:12:29Z","timestamp":1651817549000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJABIM.2017040103"}},"subtitle":["An Empirical Note"],"short-title":[],"issued":{"date-parts":[[2017,4]]},"references-count":14,"journal-issue":{"issue":"2"},"URL":"https:\/\/doi.org\/10.4018\/ijabim.2017040103","relation":{},"ISSN":["1947-9638","1947-9646"],"issn-type":[{"type":"print","value":"1947-9638"},{"type":"electronic","value":"1947-9646"}],"subject":[],"published":{"date-parts":[[2017,4]]}}}