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Samples were randomly chosen from information database customers using paid services from two major information centers in Iran - University of Tehran Central library and Documentation Center and Organization for Industrial Management Library, for interviews. Results showed that the main factors affecting customer utility in using paid information databases are information needs, quality, Incentives, additional information and users' individual and social characteristics, respectively.<\/p>","DOI":"10.4018\/ijabim.2017070104","type":"journal-article","created":{"date-parts":[[2017,5,31]],"date-time":"2017-05-31T17:15:28Z","timestamp":1496250928000},"page":"52-62","source":"Crossref","is-referenced-by-count":0,"title":["Conceptual Model of Customer Utility for Information Databases Used in Iran"],"prefix":"10.4018","volume":"8","author":[{"given":"Fatima","family":"Fahimnia","sequence":"first","affiliation":[{"name":"University of Tehran, Tehran, Iran"}]},{"given":"Mahshid","family":"Eltemasi","sequence":"additional","affiliation":[{"name":"University of Tehran, Tehran, Iran"}]},{"given":"Maryam","family":"Nakhoda","sequence":"additional","affiliation":[{"name":"University of Tehran, Tehran, Iran"}]},{"given":"Mohammad","family":"Hassanzadeh","sequence":"additional","affiliation":[{"name":"Tarbiat Modares University, Tehran, Iran"}]}],"member":"2432","reference":[{"key":"IJABIM.2017070104-0","unstructured":"Ebrahimi Khakbaz, H. (2011). The impact of perceived desirability, perceived feasibility and risk tolerance on entrepreneurial intention [MA dissertation]. University of Tehran, Iran. (In Persian)"},{"key":"IJABIM.2017070104-1","author":"U.Flick","year":"2002","journal-title":"An introduction to qualitative research (2nd"},{"key":"IJABIM.2017070104-2","unstructured":"Gee, M. (2015). Rationality and Expected Utility [PhD dissertation]. University of California, Berkeley."},{"key":"IJABIM.2017070104-3","author":"B. R.Kingma","year":"1996","journal-title":"The economics of access versus ownership: the costs and benefits of access to scholarly articles via interlibrary loan and journal subscriptions"},{"key":"IJABIM.2017070104-4","author":"K.Krippendorff","year":"2013","journal-title":"Content analysis: An introduction to its methodology"},{"key":"IJABIM.2017070104-5","doi-asserted-by":"publisher","DOI":"10.1007\/s11166-013-9162-z"},{"key":"IJABIM.2017070104-6","unstructured":"Lorkowski, J., & Kreinovich, V. 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