{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,17]],"date-time":"2026-04-17T07:02:35Z","timestamp":1776409355649,"version":"3.51.2"},"reference-count":26,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017,10,1]]},"abstract":"<p>Today, the Indian government is emphasising more on cash less transactions in order to eliminate black money activity in the market. In supporting to this internet and mobile banking is also one of the initiations steps taken by the nationalized banks. Even there are money private sectors banks are also coming up with innovative products of service to facilitate the customer in cashless transactions either in shopping, banking, payment of bills, recharges etc. This venture may be successful in the urban part of the India but making it reachable to the rural part is a big challenge. In this background, current study is focusing on the issues related to the internet and mobile banking usage and its impact on the consumers and their satisfaction towards the facilities offered by the nationalized banks in the rural part of the India especially in the Belthangady taluk, Dakshina Kannada district, Karnataka.<\/p>","DOI":"10.4018\/ijabim.2017100103","type":"journal-article","created":{"date-parts":[[2017,8,31]],"date-time":"2017-08-31T15:16:23Z","timestamp":1504192583000},"page":"29-40","source":"Crossref","is-referenced-by-count":3,"title":["Consumer Perception and Satisfaction Towards Internet Banking and Mobile Banking with Reference to Nationalized Banks in Rural India"],"prefix":"10.4018","volume":"8","author":[{"given":"M. L.","family":"Ashoka","sequence":"first","affiliation":[{"name":"University of Mysore, Mysore, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"T. S.","family":"Rakesh","sequence":"additional","affiliation":[{"name":"SDM College(Autonomous), Ujire, D.K(d), India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"S.","family":"Madhushree","sequence":"additional","affiliation":[{"name":"SDM College(Autonomous), Ujire, D.K(d), India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"IJABIM.2017100103-0","doi-asserted-by":"crossref","unstructured":"Ainin, S., Lim, C. H., & Wee, A. (2005). Prospects and Challenges of e-banking in Malaysia. The Electronic Journal of Information Systems in Developing Countries, 22. Retrieved from http:\/\/ejisdc.org\/ojs2\/index.php\/ejisdc\/article\/view\/163","DOI":"10.1002\/j.1681-4835.2005.tb00139.x"},{"key":"IJABIM.2017100103-1","doi-asserted-by":"publisher","DOI":"10.1108\/02652320410530322"},{"issue":"1","key":"IJABIM.2017100103-2","article-title":"E-service quality strategy: Achieving customer satisfaction in online banking.","volume":"38","author":"M. A. T.AlSudairi","year":"2012","journal-title":"Journal of Theoretical and Applied Information Technology"},{"key":"IJABIM.2017100103-3","unstructured":"Basavaraj, K. (2013). Customers Preference And Satisfaction Towards Banking Services With Special Reference To Shivamogga District In Karnataka. TRANS Asian Journal of Marketing & Management Research, 28. Retrieved from http:\/\/www.tarj.in\/images\/download\/AJMMR\/TAJMMR%20CONTENTS%20JANUARY%202013%20COMPLETE%20-%20PDF\/1.3,%20RAVI%20C.S.pdf"},{"issue":"4","key":"IJABIM.2017100103-4","first-page":"16","article-title":"Automated Teller Machines (ATMs): The Changing Face of Banking in India.","volume":"12","author":"L. A.Bhat","year":"2013","journal-title":"IUP Journal of Bank Management"},{"key":"IJABIM.2017100103-5","doi-asserted-by":"publisher","DOI":"10.4018\/jgim.2004040101"},{"issue":"1","key":"IJABIM.2017100103-6","first-page":"19","article-title":"Internet banking-Benefits and challenges in an emerging economy.","volume":"1","author":"J.Chavan","year":"2013","journal-title":"International Journal of Research in Business Management"},{"key":"IJABIM.2017100103-7","doi-asserted-by":"publisher","DOI":"10.1108\/02652329910258934"},{"issue":"2","key":"IJABIM.2017100103-8","first-page":"1","article-title":"Acceptance of e-banking among adult customers: An empirical investigation in India.","volume":"15","author":"S. K.Datta","year":"2010","journal-title":"Journal of Internet Banking and Commerce"},{"issue":"3","key":"IJABIM.2017100103-9","first-page":"53","article-title":"Risks in Internet Banking: Sample Evidence from Idukki District, Kerala.","volume":"11","author":"A.George","year":"2012","journal-title":"IUP Journal of Bank Management"},{"issue":"1","key":"IJABIM.2017100103-10","first-page":"18","article-title":"Indian banking industry: Challenges and opportunities.","volume":"3","author":"K. A.Goyal","year":"2012","journal-title":"International Journal of Business Research and Management"},{"key":"IJABIM.2017100103-11","unstructured":"Internet banking in India.pdf - Google Search. (n. d.). Retrieved July 24, 2015, from https:\/\/www.google.co.in\/?gfe_rd=cr&ei=j3eyVciJG6zv8weYzrbYBw&gws_rd=ssl#q=internet+banking+in+India.pdf"},{"key":"IJABIM.2017100103-12","unstructured":"Jamaluddin, N. (2013). \u2018E-Banking: Challenges and Opportunities in India\u2019, Proceedings of 23rd International Business Research Conference 18 - 20 November, 2013 (pp. 1\u201315). Melbourne, Australia: Marriott Hotel; Retrieved from http:\/\/www.academia.edu\/7787990\/1384600741_607-Jamal"},{"issue":"1","key":"IJABIM.2017100103-13","first-page":"1","article-title":"Usage patterns of electronic banking services by urban educated customers: Glimpses from India.","volume":"16","author":"A. J.Joshua","year":"2011","journal-title":"Journal of Internet Banking and Commerce"},{"key":"IJABIM.2017100103-14","doi-asserted-by":"publisher","DOI":"10.1108\/02652321011064872"},{"key":"IJABIM.2017100103-15","doi-asserted-by":"publisher","DOI":"10.1108\/02652320510629250"},{"issue":"4","key":"IJABIM.2017100103-16","first-page":"16","article-title":"E-Banking: The Indian Scenario.","volume":"1","author":"R.Lal","year":"2012","journal-title":"Asia Pacific Journal of Marketing & Management Review."},{"key":"IJABIM.2017100103-17","doi-asserted-by":"publisher","DOI":"10.1108\/10662241011020851"},{"key":"IJABIM.2017100103-18","doi-asserted-by":"publisher","DOI":"10.1108\/02652320310457767"},{"key":"IJABIM.2017100103-19","unstructured":"Pallab Sikdar & Munish Makkad (2013). Internet banking in India \u2013 A perspective on benefits and challenges involved. International Journal of Engineering, Business and Enterprise Applications, 2013, 15-23."},{"key":"IJABIM.2017100103-20","unstructured":"PTI. (n. d.). Jan Dhan Yojna makes it to Guinness World Records, 11.5 cr Jan Dhan accounts opened. Retrieved from http:\/\/economictimes.indiatimes.com\/articleshow\/45955376.cms?intenttarget=no&utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst"},{"issue":"1","key":"IJABIM.2017100103-21","article-title":"A study on the Customer Perception towards E-banking in Ferozpur District.","volume":"2","author":"M.Rani","year":"2012","journal-title":"International Journal of Multidisciplinary Research"},{"key":"IJABIM.2017100103-22","doi-asserted-by":"publisher","DOI":"10.1108\/02652329910305689"},{"key":"IJABIM.2017100103-23","doi-asserted-by":"publisher","DOI":"10.1177\/0256090920050102"},{"key":"IJABIM.2017100103-24","doi-asserted-by":"crossref","unstructured":"Sudhagar, S. (2012). A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District. IOSR Journal of Business and Management, 2(3), 14\u201323.","DOI":"10.9790\/487X-0231423"},{"issue":"1","key":"IJABIM.2017100103-25","first-page":"1","article-title":"Adoption and use of internet banking in Zimbabwe: An exploratory study.","volume":"14","author":"D.Thulani","year":"2009","journal-title":"Journal of Internet Banking and Commerce"}],"container-title":["International Journal of Asian Business and Information Management"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=189108","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,7]],"date-time":"2022-05-07T01:53:56Z","timestamp":1651888436000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJABIM.2017100103"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2017,10,1]]},"references-count":26,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2017,10]]}},"URL":"https:\/\/doi.org\/10.4018\/ijabim.2017100103","relation":{},"ISSN":["1947-9638","1947-9646"],"issn-type":[{"value":"1947-9638","type":"print"},{"value":"1947-9646","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,10,1]]}}}