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In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.<\/jats:p>","DOI":"10.4018\/ijabim.2020010107","type":"journal-article","created":{"date-parts":[[2019,11,7]],"date-time":"2019-11-07T08:00:46Z","timestamp":1573113646000},"page":"107-126","source":"Crossref","is-referenced-by-count":8,"title":["Ethics of Retailers and Consumer Behavior in E-Commerce"],"prefix":"10.4018","volume":"11","author":[{"given":"Zhi","family":"Yang","sequence":"first","affiliation":[{"name":"Hunan University, Changsha, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Quang","family":"Van Ngo","sequence":"additional","affiliation":[{"name":"Hunan University, Changsha, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Chung Xuan Thi","family":"Nguyen","sequence":"additional","affiliation":[{"name":"Hunan University, Changsha, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJABIM.2020010107-0","doi-asserted-by":"publisher","DOI":"10.1002\/mar.1028"},{"key":"IJABIM.2020010107-1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"issue":"1","key":"IJABIM.2020010107-2","article-title":"Impact of service quality, trust, and customer satisfaction on customers loyalty.","volume":"29","author":"M. 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