{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,26]],"date-time":"2026-04-26T07:05:09Z","timestamp":1777187109331,"version":"3.51.4"},"reference-count":43,"publisher":"IGI Global","issue":"1","license":[{"start":{"date-parts":[[2025,3,5]],"date-time":"2025-03-05T00:00:00Z","timestamp":1741132800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/deed.en_US"},{"start":{"date-parts":[[2025,3,5]],"date-time":"2025-03-05T00:00:00Z","timestamp":1741132800000},"content-version":"am","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/deed.en_US"},{"start":{"date-parts":[[2025,3,5]],"date-time":"2025-03-05T00:00:00Z","timestamp":1741132800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/deed.en_US"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,3,5]]},"abstract":"<p>Ease of use and perceived usefulness have been underscored as predictors of user behavior. Furthermore, technological innovation is seen as a key to promoting key service features that develop service value for all users. However, past literature has not shown enough evidence to outline how these factors influence user satisfaction with electronic banking services. Thus, this research aims to examine associations between perceived usefulness, ease of use, perceived value, and satisfaction; it uses technological innovation as the moderator. Some 650 pieces of data, which were collected from bank users, were analyzed using a path analysis method. Results showed that perceived usefulness and ease of use predicted users' perceived value. Perceived usefulness, ease of use, and perceived value also influenced user satisfaction. Finally, technological innovation moderated a link between perceived value and satisfaction. Overall, technological innovation developed the electronic banking service's value leading to the improvement of user satisfaction.<\/p>","DOI":"10.4018\/ijabim.370562","type":"journal-article","created":{"date-parts":[[2025,3,5]],"date-time":"2025-03-05T16:51:20Z","timestamp":1741193480000},"page":"1-18","source":"Crossref","is-referenced-by-count":1,"title":["Electronic Banking Ease of Use, Usefulness, Value, and Innovation Influencing Customer Satisfaction"],"prefix":"10.4018","volume":"16","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1639-9808","authenticated-orcid":true,"given":"Jintanee","family":"Ru-Zhue","sequence":"first","affiliation":[{"name":"Center of Excellence for Ecoinformatics, School of Accountancy and Finance, Walailak University, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5041-4357","authenticated-orcid":true,"given":"Neeranat Kaewprasert","family":"Rakangthong","sequence":"additional","affiliation":[{"name":"Center of Excellence for Ecoinformatics, School of Accountancy and Finance, Walailak University, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4326-7365","authenticated-orcid":true,"given":"Long","family":"Kim","sequence":"additional","affiliation":[{"name":"Center of Excellence in Logistics and Business Analytics (LOGBIZ), School of Accountancy and Finance, Walailak University, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6027-022X","authenticated-orcid":true,"given":"Somjai","family":"Nupueng","sequence":"additional","affiliation":[{"name":"Center of Excellence in Logistics and Business Analytics (LOGBIZ), School of Accountancy and Finance, Walailak University, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9459-357X","authenticated-orcid":true,"given":"Gulmira","family":"Issayeva","sequence":"additional","affiliation":[{"name":"Candidate of Economic Sciences, Professor at the Department of Finance, M.Auezov South Kazakhstan University, Kazakhstan"}]}],"member":"2432","reference":[{"key":"IJABIM.370562-0","doi-asserted-by":"publisher","DOI":"10.1007\/s10639-022-11537-z"},{"key":"IJABIM.370562-1","doi-asserted-by":"publisher","DOI":"10.1057\/s41264-022-00197-2"},{"issue":"4","key":"IJABIM.370562-2","first-page":"27","article-title":"E-banking: An empirical study on customer satisfaction.","volume":"12","author":"A.Angusamy","year":"2022","journal-title":"Journal of System and Management Sciences"},{"key":"IJABIM.370562-3","doi-asserted-by":"publisher","DOI":"10.1186\/s13731-023-00287-y"},{"key":"IJABIM.370562-4","doi-asserted-by":"publisher","DOI":"10.3390\/fintech2030036"},{"key":"IJABIM.370562-5","doi-asserted-by":"publisher","DOI":"10.1016\/j.technovation.2005.10.003"},{"key":"IJABIM.370562-6","doi-asserted-by":"publisher","DOI":"10.3390\/su13084238"},{"key":"IJABIM.370562-7","doi-asserted-by":"publisher","DOI":"10.4236\/ojbm.2024.123093"},{"key":"IJABIM.370562-8","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"IJABIM.370562-9","doi-asserted-by":"publisher","DOI":"10.1504\/IJBIS.2022.10049515"},{"issue":"1","key":"IJABIM.370562-10","first-page":"43","article-title":"Moderating effect of technologies into behavioural intensions of tourists toward use of mobile wallets for digital payments: TAM model perspective.","volume":"16","author":"S. 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