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Some BI tasks can be modelled, automated and delivered through services rather than done on ad-hoc basis. The authors represent a service based approach to BI where a service corresponds to a well defined analytical functionality implemented using intelligent technique(s), filtering techniques or hybrids of them accessing only relevant data from database specifically modelled and designed for such tasks. The authors discuss an application of the approach for a value-added service in mobile domain.<\/p>","DOI":"10.4018\/ijbir.2013100105","type":"journal-article","created":{"date-parts":[[2014,4,1]],"date-time":"2014-04-01T17:47:06Z","timestamp":1396374426000},"page":"61-92","source":"Crossref","is-referenced-by-count":1,"title":["Towards Automation of Business Intelligence Services Using Hybrid Intelligent System Approach"],"prefix":"10.4018","volume":"4","author":[{"given":"Rajendra M.","family":"Sonar","sequence":"first","affiliation":[{"name":"Shailesh J Mehta School of Management, Indian Institute of Technology, Mumbai, India"}]}],"member":"2432","reference":[{"issue":"1","key":"ijbir.2013100105-0","first-page":"39","article-title":"Case-based reasoning: foundational issues, methodological variations and system approaches.","volume":"7","author":"A.Aamodt","year":"1994","journal-title":"Artificial Intelligence Communications"},{"key":"ijbir.2013100105-1","doi-asserted-by":"publisher","DOI":"10.1109\/TKDE.2005.99"},{"key":"ijbir.2013100105-2","doi-asserted-by":"crossref","unstructured":"Aguzzoli, S., Avesani, P., & Massa, P. 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