{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,7,28]],"date-time":"2025-07-28T21:45:19Z","timestamp":1753739119985},"reference-count":0,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,1,1]]},"abstract":"<p>The advent of internet has led to the application of electronic services in enhancing the customer relationship management. E-CRM integrates IT in internal organization in executing the marketing strategies. The current issue facing the E-CRM is determining the number of customers that are responsive to the e-commerce application. Furthermore, a huge number of customers are continuously becoming frustrated when using the E-CRM application. The application, thus becomes redundant making it difficult in meeting the set targets of customer service. The purposive study thus seeks to understand the customer responsiveness to e-CRM. The intelligence of online shopping using E-CRM cannot be underestimated. The research study made use of both qualitative and quantitative methodologies in coming up with the necessary data. Qualitative approach examined the overall effectiveness of E-CRM in influencing positive customer relationships.<\/p>","DOI":"10.4018\/ijbir.2015010101","type":"journal-article","created":{"date-parts":[[2015,7,1]],"date-time":"2015-07-01T22:43:55Z","timestamp":1435790635000},"page":"1-10","source":"Crossref","is-referenced-by-count":11,"title":["Improve Intelligence of E-CRM Applications and Customer Behavior in Online Shopping"],"prefix":"10.4018","volume":"6","author":[{"given":"Bashar Shahir","family":"Ahmed","sequence":"first","affiliation":[{"name":"LIROSA Laboratory, Faculty of Science, Tetouan, Morocco"}]},{"given":"Mohammed Larbi","family":"Ben Maati","sequence":"additional","affiliation":[{"name":"LIROSA Laboratory, Faculty of Science, Tetouan, Morocco"}]},{"given":"Badreddine","family":"Al Mohajir","sequence":"additional","affiliation":[{"name":"LIROSA Laboratory, Faculty of Science, Tetouan, Morocco"}]}],"member":"2432","container-title":["International Journal of Business Intelligence Research"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=132820","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T21:55:31Z","timestamp":1654120531000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJBIR.2015010101"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2015,1,1]]},"references-count":0,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2015,1]]}},"URL":"https:\/\/doi.org\/10.4018\/ijbir.2015010101","relation":{},"ISSN":["1947-3591","1947-3605"],"issn-type":[{"value":"1947-3591","type":"print"},{"value":"1947-3605","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015,1,1]]}}}