{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,22]],"date-time":"2025-10-22T18:16:33Z","timestamp":1761156993734,"version":"3.40.5"},"reference-count":0,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,10]]},"abstract":"<jats:p>Cloud computing has become the dominant provisioning model for IT services. This research adopts the provider's perspective to explore profitable service provisioning strategies: industrialization and standardization vs. service individualization. Based on a survey and expert interviews among cloud service providers, the authors identify that focusing on service individualization does not pay off for cloud service providers. Instead, cloud service providers should adopt industrialization and automation. Even more, they find that exploitation mechanisms of organizational learning significantly improve the cloud service profitability.<\/jats:p>","DOI":"10.4018\/ijcac.2020100103","type":"journal-article","created":{"date-parts":[[2020,9,16]],"date-time":"2020-09-16T13:25:12Z","timestamp":1600262712000},"page":"28-47","source":"Crossref","is-referenced-by-count":2,"title":["Cloud Computing as the Next Utility"],"prefix":"10.4018","volume":"10","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6601-6481","authenticated-orcid":true,"given":"Alexander Bogislav","family":"Herzfeldt","sequence":"first","affiliation":[{"name":"Technical University of Munich, Germany"}]},{"given":"Hans Peter","family":"Rauer","sequence":"additional","affiliation":[{"name":"Bielefeld University of Applied Sciences, Germany"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5652-6560","authenticated-orcid":true,"given":"Reimar","family":"Wei\u00dfbach","sequence":"additional","affiliation":[{"name":"Massachusetts Institute of Technology, USA"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5527-3888","authenticated-orcid":true,"given":"Christoph","family":"Ertl","sequence":"additional","affiliation":[{"name":"Technical University of Munich, Germany"}]}],"member":"2432","container-title":["International Journal of Cloud Applications and Computing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=262614","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,5]],"date-time":"2022-05-05T22:14:17Z","timestamp":1651788857000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJCAC.2020100103"}},"subtitle":["Market Strategies for Cloud Service Providers"],"short-title":[],"issued":{"date-parts":[[2020,10]]},"references-count":0,"journal-issue":{"issue":"4"},"URL":"https:\/\/doi.org\/10.4018\/ijcac.2020100103","relation":{},"ISSN":["2156-1834","2156-1826"],"issn-type":[{"type":"print","value":"2156-1834"},{"type":"electronic","value":"2156-1826"}],"subject":[],"published":{"date-parts":[[2020,10]]}}}