{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T02:11:38Z","timestamp":1654135898410},"reference-count":0,"publisher":"IGI Global","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,10,1]]},"abstract":"<p>In this research, the authors carried out the design, development and implementation of a multimedia learning strategy supported on the Web. The investigation is quantitative, with control and experimental group. To compare the results of the experiment, four instruments were applied for data collection: a questionnaire of general data, a questionnaire of use and management of ITC, a knowledge test (pre-test and post-test) and a questionnaire for assessment and evaluation of the web page as support for a multimedia learning strategy. Results show that the implementation of a multimedia learning strategy contributes to the development of communication competencies, increases student's knowledge related to the topic, their skills in recognizing types of text from its structure; to construct meaning from text by activating prior knowledge and skills to create learning and increasing their interest, and having a positive and open attitude due to multimedia material used.<\/p>","DOI":"10.4018\/ijcbpl.2015100102","type":"journal-article","created":{"date-parts":[[2016,2,8]],"date-time":"2016-02-08T15:06:50Z","timestamp":1454944010000},"page":"18-30","source":"Crossref","is-referenced-by-count":0,"title":["Communicative Competency Development for High-School Students with a Multimedia Learning Strategy"],"prefix":"10.4018","volume":"5","author":[{"given":"Bertha Alicia Ben\u00edtez","family":"Arellano","sequence":"first","affiliation":[{"name":"Centro de Bachillerato Tecnol\u00f3gico industrial y de servicios No. 166, Jiutepec, Mexico"}]},{"given":"Lorena Yadira","family":"Alem\u00e1n de la Garza","sequence":"additional","affiliation":[{"name":"Tecnol\u00f3gico de Monterrey, Monterrey, M\u00e9xico"}]},{"given":"Marcela Georgina G\u00f3mez","family":"Zerme\u00f1o","sequence":"additional","affiliation":[{"name":"Tecnol\u00f3gico de Monterrey, Monterrey, M\u00e9xico"}]}],"member":"2432","container-title":["International Journal of Cyber Behavior, Psychology and Learning"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=145791","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T01:46:51Z","timestamp":1654134411000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJCBPL.2015100102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2015,10,1]]},"references-count":0,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2015,10]]}},"URL":"https:\/\/doi.org\/10.4018\/ijcbpl.2015100102","relation":{},"ISSN":["2155-7136","2155-7144"],"issn-type":[{"value":"2155-7136","type":"print"},{"value":"2155-7144","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015,10,1]]}}}