{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:05:25Z","timestamp":1781103925196,"version":"3.54.1"},"reference-count":42,"publisher":"IGI Global Scientific Publishing","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019,10]]},"abstract":"<jats:p>Millennial consumer behaviors approach purchasing or shopping things differently when compared to what earlier generations encountered. Each generational cohort shares a common technological, social, political, historical, and economic environment that shapes and distinguishes them from one another and the millennial generation is using social media as a shopping platform. Technology advancement has become far more user-friendly during millennials' lifetimes, as they are attached to the social media given that it has become a platform that is utilized to communicate and shop. The aim of the study is to look at the characteristics of consumers' behaviors as it has a huge impact on the development of new business strategies. This article provides an analytical framework of millennial consumers' behaviors based on previous studies along with data collected from a focus group discussion. The study finds that millennials are more confident compared to earlier generations, more willing to be experimented on and willing to experiment, and are fashionable trend-wise. In terms of technology adoption, millennials have adopted technology as a way of life which makes full use of its functions ranging from communication to entertainment and optimized social media presence is essential for brands that are targeting millennials.<\/jats:p>","DOI":"10.4018\/ijcbpl.2019100104","type":"journal-article","created":{"date-parts":[[2019,11,7]],"date-time":"2019-11-07T07:27:37Z","timestamp":1573111657000},"page":"45-60","source":"Crossref","is-referenced-by-count":7,"title":["Millennials Consumers' Behaviors between Trends and Experiments"],"prefix":"10.4018","volume":"9","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8160-6682","authenticated-orcid":true,"given":"Muhammad","family":"Anshari","sequence":"first","affiliation":[{"name":"Universiti Brunei Darussalam, Gadong, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yabit","family":"Alas","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Gadong, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8267-5700","authenticated-orcid":true,"given":"Abdur","family":"Razzaq","sequence":"additional","affiliation":[{"name":"Universitas Islam Negeri Raden Fatah Palembang, South Sumatra, Indonesia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9395-0798","authenticated-orcid":true,"given":"Masitah","family":"Shahrill","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Gadong, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Syamimi Ariff","family":"Lim","sequence":"additional","affiliation":[{"name":"Universiti Brunei Darussalam, Gadong, Brunei Darussalam"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJCBPL.2019100104-0","doi-asserted-by":"publisher","DOI":"10.4018\/IJCBPL.2017100103"},{"key":"IJCBPL.2019100104-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.hitech.2015.09.005"},{"key":"IJCBPL.2019100104-2","doi-asserted-by":"publisher","DOI":"10.1007\/s10639-015-9407-3"},{"key":"IJCBPL.2019100104-3","doi-asserted-by":"publisher","DOI":"10.1080\/17450128.2019.1614709"},{"key":"IJCBPL.2019100104-4","doi-asserted-by":"publisher","DOI":"10.1016\/j.aci.2018.05.004"},{"key":"IJCBPL.2019100104-5","unstructured":"Arabov, D. 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