{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,26]],"date-time":"2026-02-26T15:29:55Z","timestamp":1772119795475,"version":"3.50.1"},"reference-count":32,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,1]]},"abstract":"<jats:p>Digitization efforts across the world have resulted in the need for businesses to own a website. All Fortune 500 companies run websites for either information dissemination or for transacting business. This has led to the increase in the number of websites as well as a growing competition to outdo each other. In order to gain competitive advantage, businesses need to have a detailed track of the activities going on their website to suffice their decisive knowledge. However, to monitor and to optimise the website performance, organisations need strong web analytics tools and skills. This work presents a comprehensive review of the web analytics tools and techniques, which are vital to report the website performance and usage. Present day practices of web analytics have been outlined from the perspective of business organisations, with suitable examples. A comparative analysis of the most important web analytics tools have been presented, including the free as well as subscription based tools. Future challenges and opportunities to web analytics practices have also been presented.<\/jats:p>","DOI":"10.4018\/ijcbpl.2020010101","type":"journal-article","created":{"date-parts":[[2019,12,23]],"date-time":"2019-12-23T11:00:08Z","timestamp":1577098808000},"page":"1-14","source":"Crossref","is-referenced-by-count":20,"title":["Web Analytics for Knowledge Creation"],"prefix":"10.4018","volume":"10","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6753-1557","authenticated-orcid":true,"given":"Vikas","family":"Kumar","sequence":"first","affiliation":[{"name":"Chaudhary Bansi Lal University, Opposite Education Board, Bhiwani-127021, Haryana, India"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5358-0040","authenticated-orcid":true,"given":"Gabriel Ayodeji","family":"Ogunmola","sequence":"additional","affiliation":[{"name":"School of Business Studies, Sharda University, Greater Noida, India"}]}],"member":"2432","reference":[{"key":"IJCBPL.2020010101-0","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-016-0219-0"},{"key":"IJCBPL.2020010101-1","doi-asserted-by":"publisher","DOI":"10.17535\/crorr.2015.0029"},{"key":"IJCBPL.2020010101-2","doi-asserted-by":"publisher","DOI":"10.4018\/978-1-60566-982-3.ch009"},{"key":"IJCBPL.2020010101-3","doi-asserted-by":"publisher","DOI":"10.1108\/02635570910930073"},{"key":"IJCBPL.2020010101-4","author":"J.Burby","year":"2007","journal-title":"Web analytics definitions"},{"key":"IJCBPL.2020010101-5","doi-asserted-by":"publisher","DOI":"10.3390\/app9183840"},{"key":"IJCBPL.2020010101-6","doi-asserted-by":"publisher","DOI":"10.2307\/41703503"},{"key":"IJCBPL.2020010101-7","doi-asserted-by":"publisher","DOI":"10.1145\/2361256.2361257"},{"key":"IJCBPL.2020010101-8","unstructured":"Cisco Visual Networking Index. (2017). Forecast and Methodology, 2016\u20132021. Retrieved from https:\/\/www.cisco.com"},{"key":"IJCBPL.2020010101-9","unstructured":"Duncan, S. (2010). Using web analytics to measure the impact of earned online media on business outcomes: A methodological approach. Context Analytics and Text100."},{"issue":"2","key":"IJCBPL.2020010101-10","first-page":"55","article-title":"A Path Analysis Model for Effective E-Commerce Transactions.","volume":"12","author":"S. A.Ehikioya","year":"2019","journal-title":"African Journal of Computing and ICT"},{"key":"IJCBPL.2020010101-11","doi-asserted-by":"publisher","DOI":"10.1145\/643477.643478"},{"key":"IJCBPL.2020010101-12","doi-asserted-by":"publisher","DOI":"10.6017\/ital.v30i3.1771"},{"key":"IJCBPL.2020010101-13","doi-asserted-by":"publisher","DOI":"10.1504\/IJTEL.2012.051816"},{"key":"IJCBPL.2020010101-14","unstructured":"Framingham, M. (2017, March 23). Technology Purchases from Line of Business Budgets Forecast to Grow Faster Than Purchases Funded by the IT Organization, According to IDC. Retrieved from https:\/\/www.idc.com\/"},{"key":"IJCBPL.2020010101-15","doi-asserted-by":"publisher","DOI":"10.1103\/PhysRevE.78.026123"},{"key":"IJCBPL.2020010101-16","unstructured":"internetworldstats. (2019). Retrieved from https:\/\/www.internetworldstats.com\/stats.htm"},{"key":"IJCBPL.2020010101-17","unstructured":"Jamiy, F. E., Daif, A., Azouazi, M., & Marzak, A. (2015). The potential and challenges of Big data. Recommendation systems next level application."},{"key":"IJCBPL.2020010101-18","doi-asserted-by":"publisher","DOI":"10.2200\/S00191ED1V01Y200904ICR006"},{"key":"IJCBPL.2020010101-19","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2015.04.009"},{"key":"IJCBPL.2020010101-20","doi-asserted-by":"publisher","DOI":"10.2478\/dim-2018-0012"},{"key":"IJCBPL.2020010101-21","first-page":"966","article-title":"Web analytics and metrics: a survey.","author":"L.Kumar","year":"2012","journal-title":"Proceedings of the International Conference on Advances in Computing, Communications and Informatics"},{"key":"IJCBPL.2020010101-22","doi-asserted-by":"publisher","DOI":"10.1080\/19322909.2012.651416"},{"key":"IJCBPL.2020010101-23","unstructured":"Marketing Cloud, I. B. M. (2017) 10 Key Marketing Trends for 2017. Retrieved from https:\/\/public.dhe.ibm.com\/common\/ssi\/ecm\/wr\/en\/wrl12345usen\/watson-customer-engagement-watson-marketing-wr-other-papers-and-reports-wrl12345usen-20170719.pdf"},{"key":"IJCBPL.2020010101-24","doi-asserted-by":"publisher","DOI":"10.1108\/10662241111123757"},{"key":"IJCBPL.2020010101-25","author":"E. T.Peterson","year":"2004","journal-title":"Web analytics demystified: a marketer\u2019s guide to understanding how your web site affects your business"},{"key":"IJCBPL.2020010101-26","doi-asserted-by":"publisher","DOI":"10.1108\/10662240410555306"},{"key":"IJCBPL.2020010101-27","doi-asserted-by":"publisher","DOI":"10.1145\/1167838.1167842"},{"key":"IJCBPL.2020010101-28","doi-asserted-by":"publisher","DOI":"10.1177\/0002764213498851"},{"key":"IJCBPL.2020010101-29","doi-asserted-by":"crossref","unstructured":"Singal, H., Kohli, S., & Sharma, A. K. (2014, September). Web analytics: State-of-art & literature assessment. In Proceedings of the 2014 5th International Conference- Confluence The Next Generation Information Technology Summit (Confluence) (pp. 24-29). IEEE.","DOI":"10.1109\/CONFLUENCE.2014.6949041"},{"key":"IJCBPL.2020010101-30","doi-asserted-by":"crossref","unstructured":"Tandoc, E. C., & Maitra, J. (2019). Audience Measurement. In The International Encyclopedia of Journalism Studies. Academic Press.","DOI":"10.1002\/9781118841570.iejs0047"},{"issue":"4","key":"IJCBPL.2020010101-31","first-page":"665","article-title":"Study of user\u2019s behaviour in Structured E-Commerce Websites.","volume":"4","author":"M. T. S. B.Thejaswini","year":"2018","journal-title":"International Journal of Scientific Research & Engineering Trends"}],"container-title":["International Journal of Cyber Behavior, Psychology and Learning"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=245676","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T10:32:57Z","timestamp":1651833177000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJCBPL.2020010101"}},"subtitle":["A Systematic Review of Tools, Techniques, and Practices"],"short-title":[],"issued":{"date-parts":[[2020,1]]},"references-count":32,"journal-issue":{"issue":"1"},"URL":"https:\/\/doi.org\/10.4018\/ijcbpl.2020010101","relation":{},"ISSN":["2155-7136","2155-7144"],"issn-type":[{"value":"2155-7136","type":"print"},{"value":"2155-7144","type":"electronic"}],"subject":[],"published":{"date-parts":[[2020,1]]}}}