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In particular, a new criterion (contrast support) is also proposed to discover notable sales patterns among different market segments. This study develops an algorithm, called sales pattern mining (SPMING), for discovering RFM itemsets from several RFM-based market segments and then identifying unique, common, and particular sales patterns. The experimental results from two real datasets show that the SPMING algorithm can discover specific sales patterns in various market segments.<\/jats:p>","DOI":"10.4018\/ijdwm.2020070103","type":"journal-article","created":{"date-parts":[[2020,5,28]],"date-time":"2020-05-28T14:30:35Z","timestamp":1590676235000},"page":"37-59","source":"Crossref","is-referenced-by-count":1,"title":["Discovering Specific Sales Patterns Among Different Market Segments"],"prefix":"10.4018","volume":"16","author":[{"given":"Cheng-Hsiung","family":"Weng","sequence":"first","affiliation":[{"name":"Department of Management Information Systems, Central Taiwan University of Science and Technology, Taichung, Taiwan & Department of Computer Science and Information Engineering, National Chin-Yi University of Technology, Taichung, Taiwan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8994-3598","authenticated-orcid":true,"given":"Cheng-Kui","family":"Huang","sequence":"additional","affiliation":[{"name":"National Chung Cheng University, Taiwan"}]}],"member":"2432","reference":[{"key":"IJDWM.2020070103-0","doi-asserted-by":"publisher","DOI":"10.1145\/275487.275490"},{"key":"IJDWM.2020070103-1","unstructured":"Aggelis, V., & Christodoulakis, D. 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