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Thus, an understanding of SNS can be a significant aid to firms as they develop marketing, advertising and other information disseminating strategies. The scope of this paper is to provide a much clearer view of SNS regarding their members' attitude towards the provided e-shopping advertisements and promotional actions. The study analyzes and presents internet users' perceptions towards them and how they affect e-consumer behavior. It also intends to reveal possible differences between adopters and non-adopters of online shopping, as well as discrepancies between low and heavy SNS users focusing on university students' perceptions. The research results provide interesting insights to both academia and industry.<\/p>","DOI":"10.4018\/ijea.2013100103","type":"journal-article","created":{"date-parts":[[2014,6,23]],"date-time":"2014-06-23T08:35:04Z","timestamp":1403512504000},"page":"36-47","source":"Crossref","is-referenced-by-count":7,"title":["Consumers' Perceptions towards E-Shopping Advertisements and Promotional Actions in Social Networking Sites"],"prefix":"10.4018","volume":"5","author":[{"given":"Vaggelis","family":"Saprikis","sequence":"first","affiliation":[{"name":"Department of Business Administration, Technological and Educational Institute of Western Macedonia, Grevena & Kozani, Greece"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijea.2013100103-0","unstructured":"Barnes, G. D. (2011). The 2010 Inc. 500 Inc. 500 update: Most blog, friend and tweet but some industries still shun social media. 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