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This study is conducted to get rich and detailed feedback of users' personal experiences and usability of a new movie download software application and subscription service. This is achieved by a different approach of using eye-tracking methodology in conjunction with usability software for usability testing. Study gave rich information of quantitative data from eye-tracking and usability software for better analysis of the product.<\/p>","DOI":"10.4018\/ijea.2013100104","type":"journal-article","created":{"date-parts":[[2014,6,23]],"date-time":"2014-06-23T08:35:04Z","timestamp":1403512504000},"page":"48-71","source":"Crossref","is-referenced-by-count":1,"title":["Usability Testing of an Interactive Online Movie Download Service"],"prefix":"10.4018","volume":"5","author":[{"given":"Ashok","family":"Darisipudi","sequence":"first","affiliation":[{"name":"Kohl's Departmental Stores, Menomonee Falls, WI, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sushil K.","family":"Sharma","sequence":"additional","affiliation":[{"name":"Miller College of Business, Ball State University, Muncie, IN, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jeff","family":"Zhang","sequence":"additional","affiliation":[{"name":"Miller College of Business, Ball State University, Muncie, IN, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tom","family":"Harris","sequence":"additional","affiliation":[{"name":"Miller College of Business, Ball State University, Muncie, IN, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sheila","family":"Smith","sequence":"additional","affiliation":[{"name":"Miller College of Business, Ball State University, Muncie, IN, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijea.2013100104-0","doi-asserted-by":"publisher","DOI":"10.1007\/1-84628-089-3_3"},{"key":"ijea.2013100104-1","doi-asserted-by":"crossref","unstructured":"Barnard, P., May, J., Duke, D., & Duce, D. 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