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Furthermore, the study shows that relative advantage, ease-of-use, compatibility and government support have significant direct influence on rural farmers' behavioral intention to adopt m-government services. This study expands scholars' knowledge on the moderating effect of awareness on the adoption of m-government technologies, furthermore the study provides useful practical implications to policy makers on how to increase the adoption of m-government services in Tanzania rural areas.<\/p>","DOI":"10.4018\/ijea.2018070104","type":"journal-article","created":{"date-parts":[[2018,6,28]],"date-time":"2018-06-28T13:42:46Z","timestamp":1530193366000},"page":"50-69","source":"Crossref","is-referenced-by-count":5,"title":["The Moderating Effects of Awareness on Antecedents of Behavioral Intention to adopt Mobile Government Services"],"prefix":"10.4018","volume":"10","author":[{"given":"Herman","family":"Mandari","sequence":"first","affiliation":[{"name":"The Institute of Finance Management, Dar es Salaam, Tanzania"}]},{"given":"Yee-Lee","family":"Chong","sequence":"additional","affiliation":[{"name":"Universiti Tunku Abdul Rahman, Kampar, Malaysia"}]}],"member":"2432","reference":[{"key":"IJEA.2018070104-0","doi-asserted-by":"crossref","unstructured":"Abu-Shanab, E., & Haider, S. 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