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To answer the authors\u2019 research questions the authors adapted a social media conceptual framework to online political presence. Data was collected via in-depth interviews with candidates of 5 different political parties taking part in the general elections of 2012. The authors\u2019 analysis suggests that although politicians are increasingly interested in engaging with citizens via online technologies, their efforts are not always focused on achieving measurable and tangible results. Politicians' online strategies need to be organised around the concepts of communication, engagement and influence and not around the electronic spaces where these take place, i.e. the objectives and the means need to be clearly distinguished and utilised. The authors discuss the implications of their findings from a theoretical and practical perspective, in the context of online political marketing and political participation and engagement.<\/p>","DOI":"10.4018\/ijebr.2013100104","type":"journal-article","created":{"date-parts":[[2014,2,20]],"date-time":"2014-02-20T08:10:24Z","timestamp":1392883824000},"page":"47-66","source":"Crossref","is-referenced-by-count":4,"title":["Online Engagement and Impact"],"prefix":"10.4018","volume":"9","author":[{"given":"Savvas","family":"Papagiannidis","sequence":"first","affiliation":[{"name":"Business School, Newcastle University, Newcastle upon Tyne, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Teta","family":"Stamati","sequence":"additional","affiliation":[{"name":"Department of Informatics & Telecommunications, National and Kapodistrian University of Athens, Athens, Greece"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hartmut","family":"Behr","sequence":"additional","affiliation":[{"name":"School of Geography, Politics and Sociology, Newcastle University, Newcastle upon Tyne, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijebr.2013100104-0","doi-asserted-by":"crossref","DOI":"10.4135\/9788132108498","author":"J.Adams","year":"2007","journal-title":"Research methods for graduate business and social science students"},{"key":"ijebr.2013100104-1","doi-asserted-by":"publisher","DOI":"10.1080\/01972240290075174"},{"key":"ijebr.2013100104-2","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(00)00064-1"},{"key":"ijebr.2013100104-3","doi-asserted-by":"publisher","DOI":"10.1108\/00012530210441719"},{"key":"ijebr.2013100104-4","author":"A.Bryman","year":"2011","journal-title":"Business research methods"},{"key":"ijebr.2013100104-5","doi-asserted-by":"publisher","DOI":"10.1177\/1470593109103022"},{"key":"ijebr.2013100104-6","unstructured":"Conway, M., & Dorner, D. 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