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Based on a sample of 313 respondents from the biggest city in central China, one can show that consumers with different lifestyles have different preferences related to a number of the identified mobile services. Furthermore, Chinese consumers are clustered into four lifestyle segments by two dimensions: the quality-awareness fashionable dimension and the economical dimension. The findings demonstrate that the quality-awareness fashionable dimension has stronger impact than the economical dimension toward the adoption of all the five types of mobile services.<\/p>","DOI":"10.4018\/ijebr.2014070103","type":"journal-article","created":{"date-parts":[[2014,10,7]],"date-time":"2014-10-07T15:26:42Z","timestamp":1412695602000},"page":"36-53","source":"Crossref","is-referenced-by-count":15,"title":["Lifestyles and Mobile Services Adoption in China"],"prefix":"10.4018","volume":"10","author":[{"given":"Shang","family":"Gao","sequence":"first","affiliation":[{"name":"School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China"}]},{"given":"John","family":"Krogstie","sequence":"additional","affiliation":[{"name":"Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway"}]},{"given":"Zhihao","family":"Chen","sequence":"additional","affiliation":[{"name":"School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China"}]},{"given":"Wenyan","family":"Zhou","sequence":"additional","affiliation":[{"name":"School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China"}]}],"member":"2432","reference":[{"key":"ijebr.2014070103-0","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"ijebr.2014070103-1","first-page":"11","article-title":"LIFESTYLE AND PSYCHOGRAPHICS: A CRITICAL REVIEW AND RECOMMENDATION.","author":"T.Anderson","year":"1984","journal-title":"Advances in Consumer Research. 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