{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:30:19Z","timestamp":1781105419739,"version":"3.54.1"},"reference-count":58,"publisher":"IGI Global Scientific Publishing","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017,10,1]]},"abstract":"<p>Development of Micro, Small and Medium Enterprise (MSME) sector in India has been a priority issue. They constitute 95 percent of total industrial units, provide huge employment opportunities and contribute significantly to GDP. Prior research indicates that B2B e-marketplace offers ample opportunities for MSMEs to access global markets and enhances their competitiveness. There is limited empirical research on B2B e-marketplace use by Indian MSMEs, as also on the factors that influence their adoption. As adoption of B2B e-marketplace is in its growth stage in India, there is a need to understand the factors that influence the adoption. Based on the theoretical frameworks of Diffusion of Innovation, Institutional theory and Transaction cost theory, a conceptual framework that identifies organization, environment, product and e-marketplace related factors influencing adoption is developed. Using the data from 122 MSMEs, the significant factors that influence adoption of B2B e-marketplace are identified. The practical implications for the B2B e-marketplace service providers are also discussed.<\/p>","DOI":"10.4018\/ijebr.2017100104","type":"journal-article","created":{"date-parts":[[2017,8,18]],"date-time":"2017-08-18T08:09:21Z","timestamp":1503043761000},"page":"55-69","source":"Crossref","is-referenced-by-count":5,"title":["Determinants of B2B E-Marketplace Adoption"],"prefix":"10.4018","volume":"13","author":[{"given":"Pallavi","family":"Upadhyaya","sequence":"first","affiliation":[{"name":"School of Management, Manipal University, Manipal, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"P.","family":"Mohan","sequence":"additional","affiliation":[{"name":"School of Business Studies, University of Calicut, Malappuram, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Manjunatha Prasad","family":"Karantha","sequence":"additional","affiliation":[{"name":"Department of Statistics, Manipal University, Manipal, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJEBR.2017100104-0","doi-asserted-by":"publisher","DOI":"10.1108\/JBIM-02-2015-0022"},{"key":"IJEBR.2017100104-1","doi-asserted-by":"publisher","DOI":"10.2307\/249641"},{"key":"IJEBR.2017100104-2","doi-asserted-by":"publisher","DOI":"10.1145\/332833.332845"},{"key":"IJEBR.2017100104-3","first-page":"37","article-title":"A seller\u2019s guide to B2B markets.","volume":"2","author":"T.Baumgartner","year":"2001","journal-title":"The McKinsey Quarterly"},{"key":"IJEBR.2017100104-4","author":"R. 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