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In the results, First, learning from forums and communities, learning from ratings and reviews, and learning from social recommendations increase their self-efficacy of sharing economy. Second, consumers' self-efficacy of sharing economy increases their adoption intention. Finally, learning from forums and communities and learning from social recommendations among the antecedents of consumer's self-efficacy of sharing economy increase their adoption intention through their self-efficacy of sharing economy.<\/jats:p>","DOI":"10.4018\/ijebr.2020070104","type":"journal-article","created":{"date-parts":[[2020,6,11]],"date-time":"2020-06-11T14:28:48Z","timestamp":1591885728000},"page":"60-73","source":"Crossref","is-referenced-by-count":3,"title":["Sharing Economy for Sustainable Commerce"],"prefix":"10.4018","volume":"16","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8842-9826","authenticated-orcid":true,"given":"Youngkeun","family":"Choi","sequence":"first","affiliation":[{"name":"Sangmyung University, South Korea"}]}],"member":"2432","reference":[{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-0","DOI":"10.1207\/s1532754xjprr0703_03"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-1","DOI":"10.1037\/0033-295X.84.2.191"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-2","DOI":"10.1111\/j.1460-2466.1978.tb01621.x"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-3","DOI":"10.1177\/031289628801300210"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-4","DOI":"10.1111\/j.1745-6916.2006.00011.x"},{"year":"1977","author":"A.Bandura","journal-title":"Social learning theory","key":"IJEBR.2020070104-5"},{"issue":"4","key":"IJEBR.2020070104-6","doi-asserted-by":"crossref","first-page":"587","DOI":"10.2307\/257225","article-title":"Social learning theory: A framework for discrimination research.","volume":"7","author":"L.Barclay","year":"1982","journal-title":"Academy of Management Review"},{"issue":"1","key":"IJEBR.2020070104-7","first-page":"1173","article-title":"The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations.","volume":"51","author":"R.Baron","year":"1985","journal-title":"Journal of Personality and Social Psychology"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-8","DOI":"10.1016\/j.jbusres.2017.05.004"},{"year":"2010","author":"R.Botsman","journal-title":"What\u2019s Mine Is Yours: The Rise of Collaborative Consumption","key":"IJEBR.2020070104-9"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-10","DOI":"10.14512\/gaia.21.1.9"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-11","DOI":"10.2307\/20650323"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-12","DOI":"10.1089\/cyber.2012.0278"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-13","DOI":"10.1080\/10911359.2011.598828"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-14","DOI":"10.4018\/JGIM.2017010104"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-15","DOI":"10.1016\/j.jbusres.2013.05.045"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-16","DOI":"10.1016\/j.techfore.2014.11.011"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-17","DOI":"10.1016\/j.ijhm.2016.06.003"},{"key":"IJEBR.2020070104-18","first-page":"315","article-title":"Partial least squares is to LISREL as principal components analysis is to common factor analysis.","volume":"2","author":"W.Chin","year":"1995","journal-title":"Technology Studies"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-19","DOI":"10.2307\/249688"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-20","DOI":"10.1016\/j.jretconser.2016.04.011"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-21","DOI":"10.1016\/j.annals.2015.11.018"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-22","DOI":"10.1177\/002224378201900406"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-23","DOI":"10.2307\/23044042"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-24","DOI":"10.5465\/amr.1992.4279530"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-25","DOI":"10.1080\/13683500.2013.827159"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-26","DOI":"10.1016\/j.ijhm.2017.02.003"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-27","DOI":"10.2501\/IJMR-2014-045"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-28","DOI":"10.1002\/asi.23552"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-29","DOI":"10.1177\/1094670517712877"},{"doi-asserted-by":"publisher","key":"IJEBR.2020070104-30","DOI":"10.1007\/s11747-014-0403-8"},{"unstructured":"Hern, A. 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