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Using a Partial Least Square 3.0 analysis, the results indicated that socialization and availability of information significantly influence the urge to buy impulsively, but do not influence impulsive behavior. In contrast, personalization and product selection influence both the urge to buy impulsively and impulsive behavior. The findings also indicated that gender and age do not impact online impulsive buying behavior. Study outcomes offer useful insights to both academicians and practitioners.<\/jats:p>","DOI":"10.4018\/ijebr.2020070105","type":"journal-article","created":{"date-parts":[[2020,6,11]],"date-time":"2020-06-11T14:28:48Z","timestamp":1591885728000},"page":"74-88","source":"Crossref","is-referenced-by-count":11,"title":["How Social Commerce Characteristics Influence Consumers' Online Impulsive Buying Behavior in Emerging Markets"],"prefix":"10.4018","volume":"16","author":[{"given":"Quyen Phu Thi","family":"Phan","sequence":"first","affiliation":[{"name":"University of Economics, The University of Danang, Vietnam"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0997-4720","authenticated-orcid":true,"given":"Vu Minh","family":"Ngo","sequence":"additional","affiliation":[{"name":"Van Lang University, Vietnam"}]},{"given":"Nguyen Cao Lien","family":"Phuoc","sequence":"additional","affiliation":[{"name":"School of Economics, The University of Danang, Vietnam"}]}],"member":"2432","reference":[{"key":"IJEBR.2020070105-0","doi-asserted-by":"publisher","DOI":"10.4018\/IJEBR.2019040103"},{"key":"IJEBR.2020070105-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2014.10.002"},{"key":"IJEBR.2020070105-2","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)80092-X"},{"key":"IJEBR.2020070105-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2016.06.001"},{"key":"IJEBR.2020070105-4","doi-asserted-by":"publisher","DOI":"10.1080\/09593969.2011.578798"},{"key":"IJEBR.2020070105-5","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2015.12.008"},{"key":"IJEBR.2020070105-6","doi-asserted-by":"publisher","DOI":"10.1108\/IJCHM-10-2015-0608"},{"key":"IJEBR.2020070105-7","doi-asserted-by":"publisher","DOI":"10.1108\/13612020310484834"},{"key":"IJEBR.2020070105-8","doi-asserted-by":"crossref","unstructured":"Fornell, C., & Larcker, D. 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