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Accordingly, a convenient sampling quantitative and qualitative surveys were conducted with the sample size of 50 (n=50), on Thai office employees aged 22-60 years. Nine different customer satisfaction factors and commentary session were employed to determine the effectiveness and winner of each commerce type via vertically designed ordinal Likert Scales. Cryptocurrency research is also conducted using interviews as a data collect method.<\/p>","DOI":"10.4018\/ijec.2019070103","type":"journal-article","created":{"date-parts":[[2019,10,22]],"date-time":"2019-10-22T16:42:21Z","timestamp":1571762541000},"page":"34-48","source":"Crossref","is-referenced-by-count":3,"title":["Conversational Commerce and CryptoCurrency Research in Urban Office Employees in Thailand"],"prefix":"10.4018","volume":"15","author":[{"given":"Tantham","family":"Rungvithu","sequence":"first","affiliation":[{"name":"National Institute of Development Administration (NIDA), Krung Thep Maha Nakhon, Thailand"}]},{"given":"Chutisant","family":"Kerdvibulvech","sequence":"additional","affiliation":[{"name":"National Institute of Development Administration (NIDA), Krung Thep Maha Nakhon, Thailand"}]}],"member":"2432","reference":[{"issue":"March","key":"IJeC.2019070103-0","first-page":"225","article-title":"Social presence, trust, and social commerce purchase intention: An empirical research.","volume":"56","author":"L.Baozhou","year":"2016","journal-title":"Computers in Human Behavior"},{"key":"IJeC.2019070103-1","doi-asserted-by":"publisher","DOI":"10.13140\/RG.2.1.4730.8645"},{"key":"IJeC.2019070103-2","doi-asserted-by":"crossref","unstructured":"Feng, S., Gunasekara, R. 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