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The influence of analytics insertion in market intelligence cycle potentializes MI dynamicity, delivering knowledge in a more prompter way for strategic marketing planning decisions, serving both as an example of organizational strategic alignment and fast tactical planning, specially resulting in a context where innovation \u2013 product, process, market and organizational types \u2013 and its associated management are improved. Reflections around competitive strengths and related perspectives are studied at the end of this text, enabling further discussions and application unfolding.<\/jats:p>","DOI":"10.4018\/ijeei.2018070101","type":"journal-article","created":{"date-parts":[[2018,8,8]],"date-time":"2018-08-08T13:16:10Z","timestamp":1533734170000},"page":"1-13","source":"Crossref","is-referenced-by-count":0,"title":["Supporting Innovation Through Analytics Support for Market Intelligence"],"prefix":"10.4018","volume":"8","author":[{"given":"George Leal","family":"Jamil","sequence":"first","affiliation":[{"name":"Funda\u00e7\u00e3o Dom Cabral \u2013 Invited teacher, Nova Lima, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hugo Ferreira Braga","family":"Tadeu","sequence":"additional","affiliation":[{"name":"Funda\u00e7\u00e3o Dom Cabral \u2013 Teacher, Nova Lima, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"IJEEI.2018070101-0","unstructured":"Albescu, F., & Pugna, I. 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