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Pharmaceutical companies are seeking the decision support model with computing technique, which can improve their future performance. The authors propose a model which includes sustainable practices i.e., green, agile, resilient, flexible delivery of medicines. This proposal model is value-added with a weak and strong sustainable practices identification technique. This research deals with an application of a fuzzy-based Incentre of Centroid technique on proposed sustainability and is an assessment model for identifying the ill and strong chief indices, so that pharmaceutical companies can improve performance. An empirical research case of a pharmaceutical firm is presented to exhibit the real-life application of the research work.<\/jats:p>","DOI":"10.4018\/ijeei.2019070103","type":"journal-article","created":{"date-parts":[[2019,5,14]],"date-time":"2019-05-14T18:13:00Z","timestamp":1557857580000},"page":"35-48","source":"Crossref","is-referenced-by-count":6,"title":["Performance Improvement Tool Towards the Medicines Manufacturing Pharmaceutical Companies Under Sustainable Practices"],"prefix":"10.4018","volume":"9","author":[{"given":"Kaminee","family":"Sahu","sequence":"first","affiliation":[{"name":"PhD Research Scholar, Pharmacy Department, Bhagwant University, Ajmer, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Seema","family":"Kohli","sequence":"additional","affiliation":[{"name":"Pharmacy Dept, K.N. 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