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During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors\/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors\/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.<\/jats:p>","DOI":"10.4018\/ijehmc.2017040102","type":"journal-article","created":{"date-parts":[[2017,3,20]],"date-time":"2017-03-20T14:31:03Z","timestamp":1490020263000},"page":"18-32","source":"Crossref","is-referenced-by-count":7,"title":["Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App"],"prefix":"10.4018","volume":"8","author":[{"given":"Elia","family":"Gabarron","sequence":"first","affiliation":[{"name":"Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway & Department of Clinical Medicine, Faculty of Health Sciences, The Arctic University of Norway, Troms\u00f8, Norway"}]},{"given":"Luis Fernandez","family":"Luque","sequence":"additional","affiliation":[{"name":"Salumedia Tecnologias, Dos Hermanas, Spain & NORUT, Northern Research Institute, Troms\u00f8, Norway"}]},{"given":"Thomas Roger","family":"Schopf","sequence":"additional","affiliation":[{"name":"Norwegian Centre for E-health Research, University Hospital of North Norway, Troms\u00f8, Norway"}]},{"given":"Annie Y.S.","family":"Lau","sequence":"additional","affiliation":[{"name":"Australian Institute of Health Innovation, Macquarie University, Sydney, Australia"}]},{"given":"Manuel","family":"Armayones","sequence":"additional","affiliation":[{"name":"Open University of Catalonia, Barcelona, Spain & PSINET, Open University of Catalonia, Barcelona, Spain"}]},{"given":"Rolf","family":"Wynn","sequence":"additional","affiliation":[{"name":"Department of Clinical Medicine, The Arctic University of Norway, Troms\u00f8, Norway & Division of Mental Health and Addictions, University Hospital of North Norway, Troms\u00f8, Norway"}]},{"given":"J. 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