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Hence, the main objective of the study is to find out the constructs which affect the adoption of mobile banking in India. A model has been proposed with the factors namely perceived usefulness, perceived ease of use, self-efficacy, perceived risk, perceived enjoyment, relative advantage, compatibility, trust, social influence and personal innovativeness. The proposed model has been tested using various statistical analyses and the findings of this study reveal that relative advantage has the strongest relationship with the intention to use mobile banking.<\/p>","DOI":"10.4018\/ijeis.2014010105","type":"journal-article","created":{"date-parts":[[2014,7,24]],"date-time":"2014-07-24T17:59:41Z","timestamp":1406224781000},"page":"76-93","source":"Crossref","is-referenced-by-count":9,"title":["An Empirical Investigation of Mobile Banking Adoption in Developing Countries"],"prefix":"10.4018","volume":"10","author":[{"given":"Raju","family":"Pavithran","sequence":"first","affiliation":[{"name":"Department of Mechanical Engineering, Toc H Institute of Science and Technology, Ernakulam, Kerala, India"}]},{"given":"G.","family":"Varaprasad","sequence":"additional","affiliation":[{"name":"Department of Mechanical Engineering, National Institute of Technology Calicut, Calicut, Kerala, India"}]},{"given":"R.","family":"Sridharan","sequence":"additional","affiliation":[{"name":"Department of Mechanical Engineering, National Institute of Technology Calicut, Calicut, Kerala, India"}]},{"given":"Anandakuttan B.","family":"Unnithan","sequence":"additional","affiliation":[{"name":"Marketing Management, Indian Institute of Management Kozhikode, Kerala, India"}]}],"member":"2432","reference":[{"key":"ijeis.2014010105-0","doi-asserted-by":"publisher","DOI":"10.1108\/02634501211231928"},{"key":"ijeis.2014010105-1","doi-asserted-by":"publisher","DOI":"10.4018\/jeis.2005100105"},{"key":"ijeis.2014010105-2","doi-asserted-by":"publisher","DOI":"10.1037\/0033-295X.84.2.191"},{"key":"ijeis.2014010105-3","unstructured":"Barati, S., & Mohammadi, S. 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