{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T17:02:13Z","timestamp":1781110933618,"version":"3.54.1"},"reference-count":38,"publisher":"IGI Global Scientific Publishing","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017,4]]},"abstract":"<jats:p>The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation\u2014 however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation\u2014 however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.<\/jats:p>","DOI":"10.4018\/ijeis.2017040102","type":"journal-article","created":{"date-parts":[[2017,5,31]],"date-time":"2017-05-31T13:06:40Z","timestamp":1496236000000},"page":"22-33","source":"Crossref","is-referenced-by-count":1,"title":["A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development"],"prefix":"10.4018","volume":"13","author":[{"given":"Paul","family":"Hawking","sequence":"first","affiliation":[{"name":"College of Business, Institute for Logistics and Supply Chain Management, Victoria University, Melbourne, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Carmine","family":"Sellitto","sequence":"additional","affiliation":[{"name":"College of Business, Institute for Logistics and Supply Chain Management, Victoria University, Melbourne, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJEIS.2017040102-0","unstructured":"Accenture. (2013). Value realization\u2013 capturing business value, faster from SAP solutions."},{"key":"IJEIS.2017040102-1","doi-asserted-by":"publisher","DOI":"10.1108\/JEIM-06-2013-0029"},{"key":"IJEIS.2017040102-2","author":"M.Biere","year":"2011","journal-title":"The new era of enterprise business intelligence"},{"key":"IJEIS.2017040102-3","author":"J.Boyer","year":"2010","journal-title":"Business intelligence strategy: a practical guide for achieving BI excellence"},{"key":"IJEIS.2017040102-4","doi-asserted-by":"publisher","DOI":"10.1108\/14637150910960648"},{"key":"IJEIS.2017040102-5","doi-asserted-by":"publisher","DOI":"10.1145\/1107458.1107464"},{"key":"IJEIS.2017040102-6","author":"T.Davenport","year":"2003","journal-title":"The return of enterprise solutions: The director's cut"},{"key":"IJEIS.2017040102-7","doi-asserted-by":"publisher","DOI":"10.1016\/j.protcy.2014.10.089"},{"key":"IJEIS.2017040102-8","doi-asserted-by":"publisher","DOI":"10.3127\/ajis.v19i0.1178"},{"key":"IJEIS.2017040102-9","unstructured":"Gartner (2014). Flipping to digital leadership: the 2015 CIO agenda."},{"key":"IJEIS.2017040102-10","author":"L.Grenier","year":"2013","journal-title":"The evolving role of data in decision-making"},{"key":"IJEIS.2017040102-11","doi-asserted-by":"publisher","DOI":"10.4018\/ijeis.2014070105"},{"key":"IJEIS.2017040102-12","author":"J.Harris","year":"2006","journal-title":"New growth from enterprise systems"},{"key":"IJEIS.2017040102-13","doi-asserted-by":"publisher","DOI":"10.4018\/jeis.2012040101"},{"key":"IJEIS.2017040102-14","unstructured":"Hawking, P., Jovanovic, R., & Sellitto, C. (2011). Business intelligence maturity in Australia. Proceedings of AMCIS 2011. Retrieved from http:\/\/aisel.aisnet.org\/amcis2011_submissions\/69"},{"key":"#cr-split#-IJEIS.2017040102-15.1","unstructured":"Hawking, P., & Sellitto, C. (2010). Business Intelligence"},{"key":"#cr-split#-IJEIS.2017040102-15.2","unstructured":"(BI) critical success factors. ACIS 2010 Proceedings. Paper 4. doi:http:\/\/aisel.aisnet.org\/acis2010\/4"},{"key":"IJEIS.2017040102-16","doi-asserted-by":"publisher","DOI":"10.4018\/ijeis.2015010101"},{"key":"IJEIS.2017040102-17","author":"C.Howson","year":"2007","journal-title":"Successful business intelligence: secrets to making bi a killer app"},{"key":"IJEIS.2017040102-18","doi-asserted-by":"publisher","DOI":"10.1108\/BPMJ-12-2014-0122"},{"key":"IJEIS.2017040102-19","doi-asserted-by":"crossref","DOI":"10.4324\/9780080570105","author":"Z.Irani","year":"2008","journal-title":"Evaluating information systems in the public and private sectors"},{"key":"IJEIS.2017040102-20","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2012.12.001"},{"key":"IJEIS.2017040102-21","author":"K.Krippendorff","year":"2004","journal-title":"Content Analysis: An introduction to its methodology"},{"key":"IJEIS.2017040102-22","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2011.90"},{"issue":"4","key":"IJEIS.2017040102-23","first-page":"263","article-title":"Key issues for IT executives 2010: Judicious IT investments continue post-recession","volume":"9","author":"J.Luftman","year":"2010","journal-title":"MISQ Executive"},{"key":"IJEIS.2017040102-24","year":"2010","journal-title":"The decade ahead: Trends that will shape the consumer goods industry"},{"key":"IJEIS.2017040102-25","author":"M. D.Myers","year":"2013","journal-title":"Qualitative research in business and management"},{"issue":"3","key":"IJEIS.2017040102-26","first-page":"161","article-title":"Demystifying case research: A structured\u2013pragmatic\u2013situational (SPS) approach to conducting case studies","volume":"21","author":"S. L.Pan","year":"2011","journal-title":"Information and Operation"},{"key":"IJEIS.2017040102-27","author":"P.Pant","year":"2009","journal-title":"Business intelligence: How to build successful bi strategy"},{"key":"IJEIS.2017040102-28","year":"2015","journal-title":"2015-16 Outlook for the retail and consumer products sector in Asia"},{"key":"IJEIS.2017040102-29","unstructured":"Raber, D., Wortmann, F., & Winter, R. (2013). Towards the measurement of business intelligence maturity. Proceedings of ECIS 2013. Retrieved from http:\/\/aisel.aisnet.org\/ecis2013_cr\/95"},{"key":"IJEIS.2017040102-30","doi-asserted-by":"publisher","DOI":"10.1108\/JEIM-12-2014-0126"},{"key":"IJEIS.2017040102-31","year":"2010","journal-title":"The role of business analytics in optimising the fast moving consumer goods value chain"},{"key":"IJEIS.2017040102-32","doi-asserted-by":"publisher","DOI":"10.4018\/IJEIS.2015070101"},{"key":"IJEIS.2017040102-33","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.07.038"},{"key":"IJEIS.2017040102-34","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2013.03.008"},{"key":"IJEIS.2017040102-35","doi-asserted-by":"publisher","DOI":"10.4018\/jeis.2008070106"},{"key":"IJEIS.2017040102-36","author":"R.Yin","year":"2014","journal-title":"Case study research: design and methods"}],"container-title":["International Journal of Enterprise Information Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=182431","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T03:55:57Z","timestamp":1651809357000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJEIS.2017040102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2017,4]]},"references-count":38,"journal-issue":{"issue":"2"},"URL":"https:\/\/doi.org\/10.4018\/ijeis.2017040102","relation":{},"ISSN":["1548-1115","1548-1123"],"issn-type":[{"value":"1548-1115","type":"print"},{"value":"1548-1123","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,4]]}}}