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The model was tested using structural equation modeling through Smart-PLS. The results validate a negative and significant relationship between risk dimensions and investors' behavioral intentions (BI) to use OST. Especially time, financial, performance, privacy and opportunity cost risks are found having a negative impact on investors' BI. Moreover, the study finds that cultural dimensions, collectivism, and uncertainty avoidance, moderate the relationship between BI and UB.<\/jats:p>","DOI":"10.4018\/ijeis.2018070106","type":"journal-article","created":{"date-parts":[[2018,6,20]],"date-time":"2018-06-20T13:41:28Z","timestamp":1529502088000},"page":"106-127","source":"Crossref","is-referenced-by-count":10,"title":["Measuring the Effects of Risk and Cultural Dimensions on the Adoption of Online Stock Trading"],"prefix":"10.4018","volume":"14","author":[{"given":"Safeer Ullah","family":"Khan","sequence":"first","affiliation":[{"name":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China"}]},{"given":"Xiangdong","family":"Liu","sequence":"additional","affiliation":[{"name":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China"}]},{"given":"Ikram Ullah","family":"Khan","sequence":"additional","affiliation":[{"name":"Institute of Management Sciences, University of Science and Technology Bannu, KP, Pakistan"}]},{"given":"Cheng","family":"Liu","sequence":"additional","affiliation":[{"name":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China"}]},{"given":"Zahid","family":"Hameed","sequence":"additional","affiliation":[{"name":"Department of Management, Khwaja Fareed University of Engineering & IT, Rahim Yar Khan, Pakistan"}]}],"member":"2432","reference":[{"key":"IJEIS.2018070106-0","author":"M. 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