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Trust and satisfaction have a direct positive effect on the eWOM. However, trust has indirect influence on eWOM through the satisfaction. Discussions provide the useful implications for managers and future directions.<\/jats:p>","DOI":"10.4018\/ijeis.2019010104","type":"journal-article","created":{"date-parts":[[2018,12,21]],"date-time":"2018-12-21T14:23:57Z","timestamp":1545402237000},"page":"69-84","source":"Crossref","is-referenced-by-count":17,"title":["Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment"],"prefix":"10.4018","volume":"15","author":[{"given":"Muhammad","family":"Sohaib","sequence":"first","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China"}]},{"given":"Peng","family":"Hui","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9980-6164","authenticated-orcid":true,"given":"Umair","family":"Akram","sequence":"additional","affiliation":[{"name":"Guanghua School of Management, Peking University, Beijing, China"}]},{"given":"Abdul","family":"Majeed","sequence":"additional","affiliation":[{"name":"School of International Trade and Economics, University of International Business and Economics, Beijing, China"}]},{"given":"Zubair","family":"Akram","sequence":"additional","affiliation":[{"name":"School of Management and Economics, Beijing Institute of Technology, Beijing, China"}]},{"given":"Muhammad","family":"Bilal","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China"}]}],"member":"2432","reference":[{"key":"IJEIS.2019010104-0","first-page":"267","article-title":"Inequity in social exchange","volume":"Vol. 2","author":"J. 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