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The results indicate that above-mentioned determinants positively influence on attitude and eWOM. Personal interactivity significantly moderates the relationship between attitude toward eWOM and eWOM. Perceived behavioral control (PBC) has a positive direct effect on eWOM. This study provides useful and valuable insights regarding potential determinants of eWOM in Chinese perspective. Theoretical and managerial implications are discussed.<\/p>","DOI":"10.4018\/ijeis.2020040105","type":"journal-article","created":{"date-parts":[[2020,2,21]],"date-time":"2020-02-21T15:37:18Z","timestamp":1582299438000},"page":"73-91","source":"Crossref","is-referenced-by-count":20,"title":["The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context"],"prefix":"10.4018","volume":"16","author":[{"given":"Muhammad","family":"Bilal","sequence":"first","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, China"}]},{"given":"Zeng","family":"Jianqiu","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9980-6164","authenticated-orcid":true,"given":"Umair","family":"Akram","sequence":"additional","affiliation":[{"name":"Guanghua School of Management, Peking University, China"}]},{"given":"Yasir","family":"Tanveer","sequence":"additional","affiliation":[{"name":"Lyallpur Business School, Government College University, Faisalabad, Pakistan"}]},{"given":"Muhammad","family":"Sohaib","sequence":"additional","affiliation":[{"name":"School of Public Administration, Xian Jiaotong University, China"}]},{"given":"Muhammad Ahsan Ali","family":"Raza","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing University of Posts and Telecommunications, China"}]}],"member":"2432","reference":[{"key":"IJEIS.2020040105-0","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2006.12.008"},{"key":"IJEIS.2020040105-1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"IJEIS.2020040105-2","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.12.032"},{"key":"IJEIS.2020040105-3","doi-asserted-by":"publisher","DOI":"10.1300\/J366v05n01_04"},{"key":"IJEIS.2020040105-4","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(03)00007-1"},{"key":"IJEIS.2020040105-5","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2015.04.011"},{"key":"IJEIS.2020040105-6","doi-asserted-by":"crossref","unstructured":"Barreto, A. 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