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Overall a sales strategy and a focus on marketing dominated over e-representation (exhibiting the parties' political record). In both countries social media platforms are well incorporated into online strategies. Facebook dominates in Poland, Twitter in France. Web cartography gives a counterintuitive picture of the Polish parties' network being much more personalized but also of more ghettoing within the supporting environment.<\/p>","DOI":"10.4018\/ijep.2014010103","type":"journal-article","created":{"date-parts":[[2014,7,25]],"date-time":"2014-07-25T19:13:34Z","timestamp":1406315614000},"page":"41-60","source":"Crossref","is-referenced-by-count":2,"title":["Evolving In Step or Poles Apart?"],"prefix":"10.4018","volume":"5","author":[{"given":"Karolina","family":"Koc-Michalska","sequence":"first","affiliation":[{"name":"SciencesCom, Audencia Group, Nantes, France"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Darren G.","family":"Lilleker","sequence":"additional","affiliation":[{"name":"Media School, Bournemouth University, Poole, Dorset, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijep.2014010103-0","doi-asserted-by":"crossref","unstructured":"Aarebrot, F., & Bakka, P. 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