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This paper meticulously aims to investigate the factors influencing the intention of the customer to use mobile banking. It suggests an integrated model that incorporates the five antecedents namely, perceived ease of use, compatibility, social influence, security, and perceived cost on its influence on customers' decision to use mobile banking. The study results revealed that compatibility, social influence, and security in their order of influence significantly affect the customers' decision to use mobile banking. The theoretical model is empirically validated and explained 62 percent of the variance in intention to use mobile banking. The implications of this study's findings for the future research and practice are described.<\/p>","DOI":"10.4018\/ijesma.2014100101","type":"journal-article","created":{"date-parts":[[2014,11,26]],"date-time":"2014-11-26T09:45:35Z","timestamp":1416995135000},"page":"1-15","source":"Crossref","is-referenced-by-count":29,"title":["Factors Influencing the Adoption of Mobile Banking in India"],"prefix":"10.4018","volume":"6","author":[{"given":"Sindhu","family":"Singh","sequence":"first","affiliation":[{"name":"K.J. Somaiya Institute of Management Studies and Research, Mumbai, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"R. K.","family":"Srivastava","sequence":"additional","affiliation":[{"name":"Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"ijesma.2014100101-0","unstructured":"Agarwal, R., & Karahanna, E. 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