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In the results, first, enjoyment, facilitating conditions, and self-efficacy among the all of sub-factors of aesthetic experience increase consumers' aesthetic experience. Second, consumers' aesthetic experience increases their purchase intention. Finally, facilitating conditions and self-efficacy among the antecedents of aesthetic experience increase consumers' purchase intention through their aesthetic experience. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by aesthetic experience.<\/jats:p>","DOI":"10.4018\/ijesma.2019100105","type":"journal-article","created":{"date-parts":[[2019,8,13]],"date-time":"2019-08-13T16:54:41Z","timestamp":1565715281000},"page":"67-78","source":"Crossref","is-referenced-by-count":2,"title":["The Study of Antecedents of Aesthetic Experience and Consumer Purchase Intention in Social Commerce"],"prefix":"10.4018","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8842-9826","authenticated-orcid":true,"given":"Youngkeun","family":"Choi","sequence":"first","affiliation":[{"name":"Sangmyung University, Seoul, South Korea"}]}],"member":"2432","reference":[{"issue":"4","key":"IJESMA.2019100105-0","first-page":"169","article-title":"The effects of SNS (Social Networking Service) quality on Brand reputation, quality satisfaction and purchase intention in the foodservice industry.","volume":"14","author":"D. 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