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While results of the experimental design suggest that a commercial game results in better playing and learning experiences, these findings are partly neutralized by the attitude of the participants towards learning through digital games and by being a frequent player of games or not. This raises questions as to how digital games should be designed to appeal to a public of learners that is not familiar with digital game-based learning or with gaming in general.<\/p>","DOI":"10.4018\/ijgbl.2013040102","type":"journal-article","created":{"date-parts":[[2013,7,1]],"date-time":"2013-07-01T16:13:19Z","timestamp":1372695199000},"page":"22-35","source":"Crossref","is-referenced-by-count":3,"title":["Learning to Play, Playing to Learn"],"prefix":"10.4018","volume":"3","author":[{"given":"Frederik","family":"De Grove","sequence":"first","affiliation":[{"name":"Department of Communication Sciences (iMinds-MICT), Ghent University, Ghent, Belgium"}]},{"given":"Jan","family":"Van Looy","sequence":"additional","affiliation":[{"name":"Department of Communication Sciences (iMinds-MICT), Ghent University, Ghent, Belgium"}]},{"given":"Peter","family":"Mechant","sequence":"additional","affiliation":[{"name":"Department of Communication Sciences (iMinds-MICT), Ghent University, Ghent, Belgium"}]}],"member":"2432","reference":[{"key":"ijgbl.2013040102-0","doi-asserted-by":"publisher","DOI":"10.1007\/s11575-010-0053-0"},{"key":"ijgbl.2013040102-1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1744-6570.1989.tb00661.x"},{"key":"ijgbl.2013040102-2","author":"C.Bateman","year":"2006","journal-title":"21st century game design"},{"key":"ijgbl.2013040102-3","unstructured":"Bayne, S., & Ross, J. 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