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This paper reports on findings from evaluating two gamified multimedia and social media undergraduate courses over the course of one semester. Findings from applying a multidimensional framework suggest that the gamification approach taken was moderately effective for students overall, with some elements being more engaging than others in general and for each course over time.\" Post-term questionnaires posed to the instructors\/course designers revealed congruence with the student perspective and several challenges pre- and post-implementation, despite the use of established rules for gamifying curricula.<\/p>","DOI":"10.4018\/ijgbl.2017100102","type":"journal-article","created":{"date-parts":[[2017,8,18]],"date-time":"2017-08-18T08:18:19Z","timestamp":1503044299000},"page":"22-49","source":"Crossref","is-referenced-by-count":5,"title":["Gamifying the Media Classroom"],"prefix":"10.4018","volume":"7","author":[{"given":"Katie","family":"Seaborn","sequence":"first","affiliation":[{"name":"University College London, London, United Kingdom"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Deborah I.","family":"Fels","sequence":"additional","affiliation":[{"name":"Ryerson University, Toronto, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rob","family":"Bajko","sequence":"additional","affiliation":[{"name":"Mount Saint Vincent University, Halifax, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jaigris","family":"Hodson","sequence":"additional","affiliation":[{"name":"Royal Roads University, Victoria., Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"issue":"6","key":"IJGBL.2017100102-0","first-page":"55","article-title":"Edugamifying Media Studies: Student Engagement, Enjoyment, and Interest in Two Multimedia and Social Media Undergraduate Classrooms.","volume":"14","author":"R.Bajko","year":"2016","journal-title":"Information Systems Education Journal"},{"key":"IJGBL.2017100102-1","doi-asserted-by":"publisher","DOI":"10.1109\/VS-GAMES.2013.6624228"},{"key":"IJGBL.2017100102-2","doi-asserted-by":"publisher","DOI":"10.1109\/ICL.2013.6644642"},{"key":"IJGBL.2017100102-3","doi-asserted-by":"publisher","DOI":"10.1007\/s11217-010-9191-x"},{"key":"IJGBL.2017100102-4","unstructured":"Boskic, N., & Hu, S. 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