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Incentive mechanisms proposed for traditional MSNs cannot be applied directly due to limited information of SU used for recruitment. In this article, the authors propose a novel cloud-based MSN model that consists of three parties, including data request party, cloud-based platform and SUs. To better utilize information of SUs, a data quality model is proposed to measure the credit level of SUs. The proposed SU recruitment strategy takes into consideration social connections of users. According to the strategy, SUs are divided into two separate levels. Moreover, the authors propose an incentive mechanism using a Stackelberg game theoretical approach to achieve the maximum utility of each recruited SU. The simulation results demonstrate that the proposed incentive mechanism can recruit SUs more efficiently while providing data quality guarantee.<\/jats:p>","DOI":"10.4018\/ijhcr.2017070101","type":"journal-article","created":{"date-parts":[[2017,12,26]],"date-time":"2017-12-26T10:46:02Z","timestamp":1514285162000},"page":"1-14","source":"Crossref","is-referenced-by-count":0,"title":["A Cloud-Based Incentive Mechanism for Sensing in Mobile Sensor Networks"],"prefix":"10.4018","volume":"8","author":[{"given":"Dongfeng","family":"Fang","sequence":"first","affiliation":[{"name":"Department of Electrical and Computer Engineering, University of Nebraska-Lincoln, Lincoln, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Feng","family":"Ye","sequence":"additional","affiliation":[{"name":"Department of Electrical and Computer Engineering, University of Dayton, Dayton, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yi","family":"Qian","sequence":"additional","affiliation":[{"name":"Department of Electrical and Computer Engineering, University of Nebraska-Lincoln, Lincoln, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hamid","family":"Sharif","sequence":"additional","affiliation":[{"name":"Department of Electrical and Computer Engineering, University of Nebraska-Lincoln, Lincoln, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJHCR.2017070101-0","doi-asserted-by":"crossref","unstructured":"Amarlingam, M., Mishra, P. 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