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Participants filled out multiple personality measures, demographic characteristics, and reported on their blogging behavior (e.g., writing blog entries and reading blogs). Results replicated the prior research, indicating that openness predicted blogging to a greater degree than any other personality trait. Moreover, results also revealed that individuals high in self-consciousness and those who saw more of their \u201ctrue self\u201d on the Internet were more likely to blog. These findings suggest that in addition to openness, individual differences, such as self-focus and personality, predict who is likely to blog.<\/p>","DOI":"10.4018\/ijicst.2011070101","type":"journal-article","created":{"date-parts":[[2011,10,19]],"date-time":"2011-10-19T16:34:19Z","timestamp":1319042059000},"page":"1-13","source":"Crossref","is-referenced-by-count":5,"title":["Who Blogs in 2010?"],"prefix":"10.4018","volume":"1","author":[{"given":"Bradley M.","family":"Okdie","sequence":"first","affiliation":[{"name":"Ohio State University at Newark, USA"}]},{"given":"Rosanna E.","family":"Guadagno","sequence":"additional","affiliation":[{"name":"University of Alabama, USA"}]},{"given":"Daniel M.","family":"Rempala","sequence":"additional","affiliation":[{"name":"University of Hawaii at Manoa, USA"}]},{"given":"Cassie A.","family":"Eno","sequence":"additional","affiliation":[{"name":"Waldorf College, USA"}]}],"member":"2432","reference":[{"key":"ijicst.2011070101-0","doi-asserted-by":"publisher","DOI":"10.1016\/j.jrp.2005.03.002"},{"key":"ijicst.2011070101-1","doi-asserted-by":"publisher","DOI":"10.1016\/S0747-5632(02)00014-6"},{"key":"ijicst.2011070101-2","doi-asserted-by":"publisher","DOI":"10.1089\/109493102753770507"},{"key":"ijicst.2011070101-3","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.psych.55.090902.141922"},{"key":"ijicst.2011070101-4","doi-asserted-by":"publisher","DOI":"10.1111\/1540-4560.00247"},{"key":"ijicst.2011070101-5","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.75.3.729"},{"key":"ijicst.2011070101-6","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.93.5.880"},{"key":"ijicst.2011070101-7","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.112.1.106"},{"key":"ijicst.2011070101-8","author":"T. 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