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While social media systems might have lowered the entrance threshold for civic engagement, hurdles such as the growing competition in an attention economy, the odds of standing out amidst millions of other individual voices, knowledge of new media technologies required to achieve visibility, and time demands make the social media empowerment vision more difficult to attain than the architects of the empowerment ideology have made the public to believe.<\/p>","DOI":"10.4018\/ijicst.2012010103","type":"journal-article","created":{"date-parts":[[2012,12,11]],"date-time":"2012-12-11T16:15:41Z","timestamp":1355242541000},"page":"36-51","source":"Crossref","is-referenced-by-count":3,"title":["Illusions of Empowerment"],"prefix":"10.4018","volume":"2","author":[{"given":"Corinne","family":"Weisgerber","sequence":"first","affiliation":[{"name":"St. Edward\u2019s University, USA"}]}],"member":"2432","reference":[{"key":"ijicst.2012010103-0","unstructured":"Bliss, K. (2009, July, 13). 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