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The process of model development\u2014criteria, dimensions, and formula\u2014and its validation are discussed. The results indicate that social media's influence can be measured in a structured, quantifiable manner by utilising a set of nine criteria grouped into three dimensions: recognition, activity generation, and credibility.<\/p>","DOI":"10.4018\/ijicst.2014070103","type":"journal-article","created":{"date-parts":[[2015,8,3]],"date-time":"2015-08-03T14:02:07Z","timestamp":1438610527000},"page":"33-49","source":"Crossref","is-referenced-by-count":0,"title":["Evaluating Social Media"],"prefix":"10.4018","volume":"4","author":[{"given":"Shahizan","family":"Hassan","sequence":"first","affiliation":[{"name":"Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Sintok, Malaysia"}]},{"given":"Norshuhada","family":"Shiratuddin","sequence":"additional","affiliation":[{"name":"School of Multimedia Technology and Communication, Universiti Utara Malaysia, Sintok, Malaysia"}]},{"given":"Nor Laily","family":"Hashim","sequence":"additional","affiliation":[{"name":"School of Computing, Universiti Utara Malaysia, Sintok, Malaysia"}]},{"given":"Feng","family":"Li","sequence":"additional","affiliation":[{"name":"Cass Business School, City University of London, London, UK"}]}],"member":"2432","reference":[{"key":"ijicst.2014070103-0","doi-asserted-by":"publisher","DOI":"10.1145\/1412734.1412737"},{"key":"ijicst.2014070103-1","article-title":"Identifying influential bloggers in a community.","author":"N.Agarwal","year":"2008","journal-title":"WSDM\u201908: Proceedings of the International Conference on Web Search and Web Data Mining"},{"key":"ijicst.2014070103-2","doi-asserted-by":"crossref","DOI":"10.4324\/9780203121054","author":"A. 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