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A qualitative research design was implemented to understand the perceptions of college students vis-\u00e0-vis WhatsApp, and to investigate the motivational factors behind the popularity of this communication tool. The results revealed four themes: simplicity for discussion and coordination, cost-effectiveness, immediacy and sense of belonging.<\/jats:p>","DOI":"10.4018\/ijicte.2018010106","type":"journal-article","created":{"date-parts":[[2017,10,17]],"date-time":"2017-10-17T17:53:36Z","timestamp":1508262816000},"page":"73-85","source":"Crossref","is-referenced-by-count":8,"title":["Students' Use of Mobile Technologies"],"prefix":"10.4018","volume":"14","author":[{"given":"Hoda","family":"Baytiyeh","sequence":"first","affiliation":[{"name":"The American University of Beirut, Beirut, Lebanon"}]}],"member":"2432","reference":[{"key":"IJICTE.2018010106-0","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"IJICTE.2018010106-1","unstructured":"Alpha. (2016). 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