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The introduction of free basics seems plausible, but it is fraught with implementation challenges. This article discusses such challenges with a view to clarifying how the steps taken to foster affordability affect the conflicting interests of different stakeholders on the ICT data and voice eco-system.<\/p>","DOI":"10.4018\/ijictrame.2017070104","type":"journal-article","created":{"date-parts":[[2017,4,28]],"date-time":"2017-04-28T14:24:34Z","timestamp":1493389474000},"page":"47-61","source":"Crossref","is-referenced-by-count":1,"title":["The Challenges of Using Zero-Rating (Free Basics) for Addressing the Affordability of ICT Access in Developing Countries."],"prefix":"10.4018","volume":"6","author":[{"given":"John N.","family":"Walubengo","sequence":"first","affiliation":[{"name":"Multimedia University of Kenya, Nairobi, Kenya"}]},{"given":"Sam","family":"Takavarasha Jr","sequence":"additional","affiliation":[{"name":"University of Zimbabwe, Harare, Zimbabwe"}]}],"member":"2432","reference":[{"key":"IJICTRAME.2017070104-0","volume":"Vol. 8","author":"A.Acilar","year":"2011","journal-title":"Exploring the Aspects of Digital Divide in a Developing Country"},{"key":"IJICTRAME.2017070104-1","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.jit.2000136"},{"issue":"3","key":"IJICTRAME.2017070104-2","first-page":"1","article-title":"Discourses on ICT and development.","volume":"6","author":"C.Avgerou","year":"2010","journal-title":"Information Technologies and International Development"},{"key":"IJICTRAME.2017070104-3","doi-asserted-by":"publisher","DOI":"10.1515\/9781400851638"},{"key":"IJICTRAME.2017070104-4","unstructured":"Bj\u00f6rksten, G., Singh Chima, R. 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