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Consumer survey on 292 mobile bank users of different mobile network operators was undertaken where respondents completed questionnaire about their perceptions of mobile banking's ease of use, Infrastructural facility, self-control, social influence, perceived risk, perceived usefulness, and customer service with their lifestyle, and need for interaction with personnel. Correlation and One Sample t-test were used to determine whether these factors influence consumers' attitude and intention to use mobile banking. By addressing the concerns of and benefits sought by the consumers, marketers can create positive attractions and policy makers can set regulations for the expansion of mobile banking services in Bangladesh. This study offers an insight into mobile banking in Bangladesh focusing influencing factors, which has not previously been investigated.<\/p>","DOI":"10.4018\/ijide.2015070102","type":"journal-article","created":{"date-parts":[[2015,2,10]],"date-time":"2015-02-10T09:00:35Z","timestamp":1423558835000},"page":"16-32","source":"Crossref","is-referenced-by-count":9,"title":["An Investigation of Consumers' Acceptance of Mobile Banking in Bangladesh"],"prefix":"10.4018","volume":"6","author":[{"given":"Mohammad Majedul","family":"Islam","sequence":"first","affiliation":[{"name":"Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Md. 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