{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:05:13Z","timestamp":1781103913037,"version":"3.54.1"},"reference-count":0,"publisher":"IGI Global Scientific Publishing","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021,4,1]]},"abstract":"<p>Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable\/green marketing.  For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental impacts of printing, paper waste, mailing brochures, and college recruiter travel and transportation. Digital economy innovations in cyber marketing create channels for advertising and promotion without the carbon footprint issues of previous recruiting approaches. This paper uses a content analysis of the literature to explore how sustainable marketing approaches apply digital economy innovations in cyber marketing and digital communications for student global student marketing and recruiting. The goal is to gain actionable and applied knowledge about how sustainable marketing strategies apply digital economy innovations in cyber marketing and digital communication can influence the world of practice.<\/p>","DOI":"10.4018\/ijide.2021040103","type":"journal-article","created":{"date-parts":[[2021,2,26]],"date-time":"2021-02-26T08:09:26Z","timestamp":1614326966000},"page":"32-47","source":"Crossref","is-referenced-by-count":2,"title":["How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges"],"prefix":"10.4018","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4675-9544","authenticated-orcid":true,"given":"Darrell Norman","family":"Burrell","sequence":"first","affiliation":[{"name":"Florida Institute of Technology, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0078-1973","authenticated-orcid":true,"given":"Aikyna","family":"Finch","sequence":"additional","affiliation":[{"name":"American Public University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2956-0760","authenticated-orcid":true,"given":"Eugene J. M.","family":"Lewis","sequence":"additional","affiliation":[{"name":"Florida Institute of Technology, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4609-3444","authenticated-orcid":true,"given":"Maurice","family":"Dawson","sequence":"additional","affiliation":[{"name":"Illinois Institute of Technology, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Karen D.","family":"Bovell","sequence":"additional","affiliation":[{"name":"University of the Cumberlands, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","container-title":["International Journal of Innovation in the Digital Economy"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=273609","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,6]],"date-time":"2022-05-06T16:54:30Z","timestamp":1651856070000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJIDE.2021040103"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2021,4,1]]},"references-count":0,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2021,4]]}},"URL":"https:\/\/doi.org\/10.4018\/ijide.2021040103","relation":{},"ISSN":["1947-8305","1947-8313"],"issn-type":[{"value":"1947-8305","type":"print"},{"value":"1947-8313","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,4,1]]}}}