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This study uses a research model based on a multi-theory framework and PLS-SEM method to test a series of postulations regarding the antecedents of information disclosure among SNS users within the context of the European Union and its cultural heritage regions. Specifically, this study seeks to understand how institutional trust, privacy calculus, perceived control, and users' information privacy concerns affect information disclosure. The study results reveal both converging and diverging patterns across the E.U.'s six cultural heritage regions. 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