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Our results not only indicate that purchasing intention, attitude certainty and after-sales service have significant relationship with additional reviews, but also show that additional reviews have greater influence on consumers than original ones. But contrary to our expectations, as for the impacts of additional reviews on consumer's attitude certainty, no significant difference can be found between different product types, as well as between consumers with different involvement levels. Our research fills the online reviews gap, and the empirical implication of additional review provides a reference to B2C ecommerce practice.<\/p>","DOI":"10.4018\/ijissc.2015010102","type":"journal-article","created":{"date-parts":[[2015,1,8]],"date-time":"2015-01-08T11:03:53Z","timestamp":1420715033000},"page":"24-40","source":"Crossref","is-referenced-by-count":11,"title":["The Impact of Online Additional Reviews on Consumer's Purchase Process"],"prefix":"10.4018","volume":"6","author":[{"given":"Tiantian","family":"Shen","sequence":"first","affiliation":[{"name":"University of Science and Technology of China, Hefei, P.R. China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Qi","family":"Dai","sequence":"additional","affiliation":[{"name":"University of Science and Technology of China, Hefei, P.R. 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