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In the structural equation model, the brand image has a significant impact on the model, based on which we make some suggestions for the enterprise. Furthermore, IAHP method is used to evaluate the importance of the innovative elements in tobacco industry development. We can easily see that technology professionals have a direct impact on the innovation ability, with a significant impact on innovation efficiency.<\/p>","DOI":"10.4018\/ijisscm.2018010106","type":"journal-article","created":{"date-parts":[[2017,11,28]],"date-time":"2017-11-28T14:44:15Z","timestamp":1511880255000},"page":"65-79","source":"Crossref","is-referenced-by-count":0,"title":["Study on the Influence Factors of Tobacco Market Demand and Efficiency Evaluation"],"prefix":"10.4018","volume":"11","author":[{"given":"Lei","family":"Li","sequence":"first","affiliation":[{"name":"Tianjin University, Tianjin, China"}]},{"given":"Qin","family":"Zhang","sequence":"additional","affiliation":[{"name":"Tianjin University, Tianjin, China"}]},{"given":"Xueli","family":"Zhan","sequence":"additional","affiliation":[{"name":"Beijing Wuzi University, Tianjin, China"}]}],"member":"2432","reference":[{"key":"IJISSCM.2018010106-0","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2012-050615"},{"key":"IJISSCM.2018010106-1","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2013-051286"},{"key":"IJISSCM.2018010106-2","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2012-050863"},{"key":"IJISSCM.2018010106-3","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2014-051739"},{"key":"IJISSCM.2018010106-4","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2014-051543"},{"issue":"16","key":"IJISSCM.2018010106-5","first-page":"141","article-title":"An improved approach for determining weights of attributes in decision making based on grey incidence.","volume":"5","author":"J.Cui","year":"2008","journal-title":"Chinese Journal of Management Science"},{"key":"IJISSCM.2018010106-6","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2011-050027"},{"key":"IJISSCM.2018010106-7","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2011-050416"},{"key":"IJISSCM.2018010106-8","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2005.03.009"},{"key":"IJISSCM.2018010106-9","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2013-051184"},{"key":"IJISSCM.2018010106-10","doi-asserted-by":"publisher","DOI":"10.1002\/hec.3084"},{"issue":"2","key":"IJISSCM.2018010106-11","first-page":"61","article-title":"Comparative study on the development of Chinese and foreign tobacco industry.","volume":"9","author":"N.Long","year":"2004","journal-title":"Industrial Economics Research"},{"key":"IJISSCM.2018010106-12","doi-asserted-by":"crossref","unstructured":"Plummer, J.T. 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