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The results show that the revenue and cost-sharing contract can coordinate supply chain under customer balking and price-dependent demand and achieve the Pareto-improvement; the expected sales quantity and expected reduced sales quantity are influenced conversely by the threshold of inventory and probability of a sale under customer balking. In addition, numerical analysis is given to verify the effectiveness of revenue and cost-sharing contract and the paper gives some managerial insights and puts forward to the future work at last.<\/p>","DOI":"10.4018\/ijisscm.2019070102","type":"journal-article","created":{"date-parts":[[2019,5,14]],"date-time":"2019-05-14T14:05:35Z","timestamp":1557842735000},"page":"1-26","source":"Crossref","is-referenced-by-count":4,"title":["Coordination and Decision of Supply Chain Under"],"prefix":"10.4018","volume":"12","author":[{"given":"Guangdong","family":"Liu","sequence":"first","affiliation":[{"name":"Beijing University of Posts and Telecommunications, Beijing, China & Fuyang Normal University, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tianjian","family":"Yang","sequence":"additional","affiliation":[{"name":"Beijing University of Posts and Telecommunications, Beijing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yao","family":"Wei","sequence":"additional","affiliation":[{"name":"Fuyang Normal University, Fuyang, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xuemei","family":"Zhang","sequence":"additional","affiliation":[{"name":"Fuyang Normal University, Fuyang, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"issue":"3","key":"IJISSCM.2019070102-0","first-page":"279","article-title":"Channel coordination with manufacturer\u2019s return policies within a newsvendor framework.","volume":"9","author":"F. 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