{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T16:38:30Z","timestamp":1781109510069,"version":"3.54.1"},"reference-count":36,"publisher":"IGI Global Scientific Publishing","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,7]]},"abstract":"<jats:p>Internet has revolutionized distribution channels. Online orders are forwarded to the brick-and-mortar store to make the fulfillment, which is a new distribution strategy in a dual-channel supply chain. However, there is little research on the value of using such distribution strategy in dual-channel setting. To fill this gap, this article considers a manufacturer marketing a product through a dual-channel supply chain, comprised of an online channel and an offline retail channel. We develop a game theory model to investigate the pricing decisions and the distribution strategies, as well as to examine the impacts of the new distribution strategy on price competition and the dual-channel supply chain member's profits. By comparing the results of the traditional distribution strategy and the new distribution strategy, we find that the new distribution strategy can soften price competition when the proportion of the revenue generated by the direct channel is high enough, while if the proportion is low enough, it may intensify price competition. We also find that the supply chain members can achieve a win-win situation when the wholesale price is higher, and the proportion is greater under the new distribution strategy.<\/jats:p>","DOI":"10.4018\/ijisscm.2020070102","type":"journal-article","created":{"date-parts":[[2020,4,6]],"date-time":"2020-04-06T16:33:53Z","timestamp":1586190833000},"page":"23-37","source":"Crossref","is-referenced-by-count":9,"title":["Pricing and Distribution Strategies in a Dual-Channel Supply Chain"],"prefix":"10.4018","volume":"13","author":[{"given":"Guangye","family":"Xu","sequence":"first","affiliation":[{"name":"Nanjing University of Posts and Telecommunications, Nanjing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hanguang","family":"Qiu","sequence":"additional","affiliation":[{"name":"Chongqing Technology and Business University, Chongqing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"IJISSCM.2020070102-0","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2007.04.024"},{"key":"IJISSCM.2020070102-1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2003.11.005"},{"key":"IJISSCM.2020070102-2","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1070.0280"},{"key":"IJISSCM.2020070102-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2004.07.060"},{"key":"IJISSCM.2020070102-4","doi-asserted-by":"publisher","DOI":"10.1111\/poms.12165"},{"key":"IJISSCM.2020070102-5","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2006.03.043"},{"key":"IJISSCM.2020070102-6","doi-asserted-by":"publisher","DOI":"10.1016\/j.cie.2009.09.005"},{"key":"IJISSCM.2020070102-7","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2009.11.002"},{"issue":"1","key":"IJISSCM.2020070102-8","doi-asserted-by":"crossref","first-page":"40","DOI":"10.1111\/j.1937-5956.2006.tb00002.x","article-title":"Boiling frogs: Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel.","volume":"15","author":"K.Cattani","year":"2006","journal-title":"Production and Operations Management"},{"key":"IJISSCM.2020070102-9","doi-asserted-by":"publisher","DOI":"10.1287\/msom.1070.0177"},{"key":"IJISSCM.2020070102-10","doi-asserted-by":"publisher","DOI":"10.4018\/IJISSCM.2016040102"},{"key":"IJISSCM.2020070102-11","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.49.1.1.12749"},{"key":"IJISSCM.2020070102-12","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2006.05.044"},{"key":"IJISSCM.2020070102-13","doi-asserted-by":"publisher","DOI":"10.1142\/S0219198905000454"},{"key":"IJISSCM.2020070102-14","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2009.12.012"},{"key":"IJISSCM.2020070102-15","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2007.11.041"},{"key":"IJISSCM.2020070102-16","unstructured":"JDA. (n.d.). JDA Manufacturing Pulse Report 2016: A survey of 6,000 European consumers on their direct purchasing behaviour with manufacturers."},{"key":"IJISSCM.2020070102-17","doi-asserted-by":"publisher","DOI":"10.1016\/j.omega.2008.07.002"},{"key":"IJISSCM.2020070102-18","doi-asserted-by":"publisher","DOI":"10.1007\/s11129-005-9003-8"},{"key":"IJISSCM.2020070102-19","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2006.04.002"},{"key":"IJISSCM.2020070102-20","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2014.939235"},{"key":"IJISSCM.2020070102-21","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2015.03.023"},{"key":"IJISSCM.2020070102-22","unstructured":"Lindner, M. (2016). Kate Spade will rely more on its stores to fulfill online orders. Internetrtailer.com"},{"key":"IJISSCM.2020070102-23","doi-asserted-by":"publisher","DOI":"10.1016\/j.tre.2015.11.007"},{"key":"IJISSCM.2020070102-24","doi-asserted-by":"publisher","DOI":"10.1016\/j.cor.2009.02.007"},{"key":"IJISSCM.2020070102-25","doi-asserted-by":"publisher","DOI":"10.1016\/j.trpro.2016.02.019"},{"key":"IJISSCM.2020070102-26","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1060.0512"},{"key":"IJISSCM.2020070102-27","doi-asserted-by":"publisher","DOI":"10.4018\/IJISSCM.2019010105"},{"issue":"4","key":"IJISSCM.2020070102-28","first-page":"31","article-title":"A mathematical method for managing inventories in a dual channel supply chain.","volume":"19","author":"E.Teimoury","year":"2008","journal-title":"International Journal of Industrial Engineering & Production Research"},{"key":"IJISSCM.2020070102-29","doi-asserted-by":"publisher","DOI":"10.1111\/j.1937-5956.2004.tb00147.x"},{"key":"IJISSCM.2020070102-30","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2016.04.018"},{"key":"IJISSCM.2020070102-31","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2012.06.014"},{"key":"IJISSCM.2020070102-32","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2007.09.002"},{"key":"IJISSCM.2020070102-33","doi-asserted-by":"publisher","DOI":"10.1016\/S0377-2217(02)00137-6"},{"key":"IJISSCM.2020070102-34","doi-asserted-by":"publisher","DOI":"10.4018\/IJISSCM.2018070101"},{"key":"IJISSCM.2020070102-35","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2015.1070971"}],"container-title":["International Journal of Information Systems and Supply Chain Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=252817","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,5]],"date-time":"2022-05-05T15:59:52Z","timestamp":1651766392000},"score":1,"resource":{"primary":{"URL":"http:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJISSCM.2020070102"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2020,7]]},"references-count":36,"journal-issue":{"issue":"3"},"URL":"https:\/\/doi.org\/10.4018\/ijisscm.2020070102","relation":{},"ISSN":["1935-5726","1935-5734"],"issn-type":[{"value":"1935-5726","type":"print"},{"value":"1935-5734","type":"electronic"}],"subject":[],"published":{"date-parts":[[2020,7]]}}}