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Consequently, the optimization is done applying mathematical nonlinear programming. Some analysis is performed as sensitivity study. A case study is conducted to verify the applicability and effectiveness of the proposed methodology.<\/p>","DOI":"10.4018\/ijisss.2014070105","type":"journal-article","created":{"date-parts":[[2014,11,20]],"date-time":"2014-11-20T20:29:42Z","timestamp":1416515382000},"page":"80-95","source":"Crossref","is-referenced-by-count":1,"title":["Integration between Mathematical Programming and Fuzzy Logic to Optimize Consumers Behavior"],"prefix":"10.4018","volume":"6","author":[{"given":"Hamed","family":"Fazlollahtabar","sequence":"first","affiliation":[{"name":"Iran University of Science and Technology, Tehran, Iran"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Amir Mansoor","family":"Tehranchian","sequence":"additional","affiliation":[{"name":"Mazandaran University, Balbosar, Iran"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"ijisss.2014070105-0","doi-asserted-by":"publisher","DOI":"10.1108\/14777271011036364"},{"key":"ijisss.2014070105-1","doi-asserted-by":"publisher","DOI":"10.1108\/09526860810841129"},{"key":"ijisss.2014070105-2","doi-asserted-by":"publisher","DOI":"10.1108\/14777271011035031"},{"key":"ijisss.2014070105-3","doi-asserted-by":"publisher","DOI":"10.1007\/s10916-008-9150-z"},{"issue":"2","key":"ijisss.2014070105-4","first-page":"20","article-title":"Using visual analytics to improve hospital scheduling and patient flow.","volume":"4","author":"A.Fitzgerald","year":"2009","journal-title":"Journal of Theoretical and Applied Electronic Commerce Research"},{"key":"ijisss.2014070105-5","doi-asserted-by":"publisher","DOI":"10.4018\/jisss.2011010103"},{"key":"ijisss.2014070105-6","doi-asserted-by":"publisher","DOI":"10.1108\/09526861011017067"},{"key":"ijisss.2014070105-7","doi-asserted-by":"publisher","DOI":"10.1111\/j.1937-5956.2007.tb00164.x"},{"key":"ijisss.2014070105-8","doi-asserted-by":"publisher","DOI":"10.1108\/09526860910953557"},{"key":"ijisss.2014070105-9","doi-asserted-by":"publisher","DOI":"10.4018\/jisss.2010100102"},{"key":"ijisss.2014070105-10","doi-asserted-by":"publisher","DOI":"10.1108\/00251741011037783"},{"key":"ijisss.2014070105-11","doi-asserted-by":"publisher","DOI":"10.2105\/AJPH.2008.153759"},{"issue":"2","key":"ijisss.2014070105-12","first-page":"181","article-title":"Cross-sector analysis of simulation methods: A survey of defense and healthcare. 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