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The developed methodology has been implemented for a private auto insurance company in Iran which classified customers into four \u201cbest\u201d, \u201cnew\u201d, \u201crisky\u201d, and \u201cuncertain\u201d patterns. Then, association rules among auto insurance services in two most valuable customer segments including \u201cbest\u201d and \u201crisky\u201d patterns are discovered and proposed. Finally, some marketing strategies based on the research results are proposed. 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